Area Sales Manager-Tirupati

Somany Ceramics Bathware; Tirupati; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Somany Ceramics Bathware in Tirupati is seeking a high-performing Area Sales Manager to lead channel sales growth and expand the dealer/distributor network across the assigned territory. You will drive market development and collaborate with sales teams to meet targets.

The role requires 8-12 years in channel sales, with strong relationship-building skills and a proven track record of achieving growth in building materials sectors.

Qualifications

• 8-12 years of experience in channel sales, preferably in building materials or related industries.
• Exposure to Bathware, Sanitaryware, Tiles, Pipes, Paints, or Building Materials is preferred.
• Strong network in the local market with a track record of achieving sales targets and driving growth.

Responsibilities

• Achieve area sales targets through effective dealer/distributor management and channel activities.
• Develop and implement sales strategies to increase market share in the assigned territory.
• Appoint new dealers/distributors and strengthen the channel network through market mapping.
• Build and maintain relationships with dealers, distributors, architects, contractors, builders, plumbers, and influencers.
• Lead, guide, and monitor the sales team to achieve sales and collection targets.

Skills

Channel Sales

Dealer/Distributor Management

Team Handling

Business Development

Market Expansion

Relationship Management

Sales Planning & Execution

Market Intelligence

Negotiation & Communication Skills

Job description

Role Purpose

To lead and drive sales growth for Somany Bathware products within the assigned area through effective channel sales management, dealer network expansion, market development, and team handling.

Roles & Responsibilities

• Achieve area sales targets through effective dealer/distributor management and channel sales activities.
• Develop and implement sales strategies to increase market share and business growth within the assigned territory.
• Appoint new dealers/distributors and strengthen the existing channel network through market mapping.
• Build and maintain strong relationships with dealers, distributors, architects, contractors, builders, plumbers, and influencers.
• Lead, guide, and monitor the sales team to ensure achievement of sales and collection targets.
• Conduct regular market visits to identify new business opportunities and monitor competitor activities.
• Ensure effective execution of branding, promotional activities, dealer meets, plumber meets, and market activation programs.
• Monitor collections and outstanding payments as per company policy.
• Analyze market trends, competitor strategies, and customer feedback and share actionable insights with management.
• Drive product visibility, placement, and retailer engagement across the assigned market.

Desired Candidate Profile

• Must have 8-12 years of experience in channel sales.
• Preferred industry exposure in Bathware, Sanitaryware, Tiles, Pipes, Paints, Building Materials.
• Strong experience in dealer/distributor management, market expansion, and team handling.
• Proven track record of achieving sales targets and driving business growth.
• Strong network within the local market and exposure to project sales will be an added advantage.
• Excellent communication, negotiation, leadership, and relationship management skills.
• Strong analytical and problem-solving abilities with a result-oriented approach.
• Ability to handle multiple markets and work effectively in a competitive environment.

Must Have Skills

• Channel Sales
• Dealer/Distributor Management
• Team Handling
• Business Development
• Market Expansion
• Relationship Management
• Sales Planning & Execution
• Market Intelligence
• Negotiation & Communication Skills