Area Sales Manager-Berhampur

Goodfit; Brahmapur; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Somany Bathware seeks an Area Sales Manager to lead sales growth in the Berhampur region. You will drive dealer network expansion, manage channel partners, and coordinate with architects, contractors, and builders to maximize market presence.

With 8–12 years in channel sales, you will craft strategies, monitor collections, and lead a sales team to achieve targets in a competitive market. This role focuses on product visibility and retailer engagement within the assigned territory.

Qualifications

• Must have 8–12 years of experience in channel sales.
• Preferred industry exposure in Bathware, Sanitaryware, Tiles, Pipes, Paints, Building Materials.
• Strong experience in dealer/distributor management, market expansion, and team handling.
• Proven track record of achieving sales targets and driving business growth.
• Strong network within the local market and exposure to project sales will be an added advantage.
• Excellent communication, negotiation, leadership, and relationship management skills.
• Strong analytical and problem-solving abilities with a result-oriented approach.
• Ability to handle multiple markets and work effectively in a competitive environment.

Responsibilities

• Achieve area sales targets through effective dealer/distributor management and channel sales activities.
• Develop and implement sales strategies to increase market share and business growth within the assigned territory.
• Appoint new dealers/distributors and strengthen the existing channel network through market mapping.
• Build and maintain strong relationships with dealers, distributors, architects, contractors, builders, plumbers, and influencers.
• Lead, guide, and monitor the sales team to ensure achievement of sales and collection targets.
• Conduct regular market visits to identify new business opportunities and monitor competitor activities.
• Ensure effective execution of branding, promotional activities, dealer meets, plumber meets, and market activation programs.
• Monitor collections and outstanding payments as per company policy.
• Analyze market trends, competitor strategies, and customer feedback and share actionable insights with management.
• Drive product visibility, placement, and retailer engagement across the assigned market.

Skills

Channel Sales

Dealer/Distributor Management

Team Handling

Business Development

Market Expansion

Relationship Management

Sales Planning & Execution

Market Intelligence

Negotiation & Communication Skills

Education

Graduate degree

MBA preferred

Job description

Designation: Area Sales Manager (ASM)

Experience: 8–12 Years

Qualification: Graduate (MBA preferred)

Location: Berhampur

Role Purpose

To lead and drive sales growth for Somany Bathware products within the assigned area through effective channel sales management, dealer network expansion, market development, and team handling.

Roles & Responsibilities

• Achieve area sales targets through effective dealer/distributor management and channel sales activities.
• Develop and implement sales strategies to increase market share and business growth within the assigned territory.
• Appoint new dealers/distributors and strengthen the existing channel network through market mapping.
• Build and maintain strong relationships with dealers, distributors, architects, contractors, builders, plumbers, and influencers.
• Lead, guide, and monitor the sales team to ensure achievement of sales and collection targets.
• Conduct regular market visits to identify new business opportunities and monitor competitor activities.
• Ensure effective execution of branding, promotional activities, dealer meets, plumber meets, and market activation programs.
• Monitor collections and outstanding payments as per company policy.
• Analyze market trends, competitor strategies, and customer feedback and share actionable insights with management.
• Drive product visibility, placement, and retailer engagement across the assigned market.

Desired Candidate Profile

• Must have 8–12 years of experience in channel sales.
• Preferred industry exposure in Bathware, Sanitaryware, Tiles, Pipes, Paints, Building Materials.
• Strong experience in dealer/distributor management, market expansion, and team handling.
• Proven track record of achieving sales targets and driving business growth.
• Strong network within the local market and exposure to project sales will be an added advantage.
• Excellent communication, negotiation, leadership, and relationship management skills.
• Strong analytical and problem-solving abilities with a result-oriented approach.
• Ability to handle multiple markets and work effectively in a competitive environment.

Must Have Skills

• Channel Sales
• Dealer/Distributor Management
• Team Handling
• Business Development
• Market Expansion
• Relationship Management
• Sales Planning & Execution
• Market Intelligence
• Negotiation & Communication Skills