Area Sales Manager-Guwahati

Somany Ceramics Bathware; Kamrup Metropolitan; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Somany Ceramics Bathware in India is seeking a senior channel sales professional to lead growth across the assigned market by strengthening the dealer/distributor network and driving market development. You will manage channel activities, set strategies, and monitor performance to achieve sales objectives.

The role requires 8-12 years of channel sales experience, with strong relationship building, leadership, and negotiation skills.

Qualifications

• Must have 8-12 years of channel sales experience.
• Preferred exposure in Bathware, Sanitaryware, Tiles, Pipes, Paints, Building Materials.
• Strong network in local market with project sales exposure a plus.

Responsibilities

• Achieve area sales targets through dealer/distributor management and channel sales activities.
• Develop and implement sales strategies to increase market share and business growth within the territory.
• Appoint new dealers/distributors and strengthen the channel network through market mapping.
• Build and maintain strong relationships with dealers, distributors, architects, contractors, builders, plumbers and influencers.
• Lead, guide, and monitor the sales team to achieve sales and collection targets.
• Conduct regular market visits to identify new business opportunities and monitor competition.
• Ensure execution of branding, promotional activities, dealer meets, plumber meets, and market activation programs.
• Monitor collections and outstanding payments as per company policy.
• Analyze market trends, competitor strategies, and customer feedback and share actionable insights with management.
• Drive product visibility, placement, and retailer engagement across the market.

Skills

Channel Sales

Dealer/Distributor Management

Team Handling

Business Development

Market Expansion

Relationship Management

Sales Planning & Execution

Market Intelligence

Negotiation & Communication Skills

Job description

Role Purpose

To lead and drive sales growth for Somany Bathware products within the assigned area through effective channel sales management, dealer network expansion, market development, and team handling.

Roles & Responsibilities

• Achieve area sales targets through effective dealer/distributor management and channel sales activities.

• Develop and implement sales strategies to increase market share and business growth within the assigned territory.

• Appoint new dealers/distributors and strengthen the existing channel network through market mapping.

• Build and maintain strong relationships with dealers, distributors, architects, contractors, builders, plumbers, and influencers.

• Lead, guide, and monitor the sales team to ensure achievement of sales and collection targets.

• Conduct regular market visits to identify new business opportunities and monitor competitor activities.

• Ensure effective execution of branding, promotional activities, dealer meets, plumber meets, and market activation programs.

• Monitor collections and outstanding payments as per company policy.

• Analyze market trends, competitor strategies, and customer feedback and share actionable insights with management.

• Drive product visibility, placement, and retailer engagement across the assigned market.

Desired Candidate Profile

• Must have 8-12 years of experience in channel sales.

• Preferred industry exposure in Bathware, Sanitaryware, Tiles, Pipes, Paints, Building Materials.

• Strong experience in dealer/distributor management, market expansion, and team handling.

• Proven track record of achieving sales targets and driving business growth.

• Strong network within the local market and exposure to project sales will be an added advantage.

• Excellent communication, negotiation, leadership, and relationship management skills.

• Strong analytical and problem-solving abilities with a result-oriented approach.

• Ability to handle multiple markets and work effectively in a competitive environment.

Must Have Skills

• Channel Sales

• Dealer/Distributor Management

• Team Handling

• Business Development

• Market Expansion

• Relationship Management

• Sales Planning & Execution

• Market Intelligence

• Negotiation & Communication Skills