Area Sales Executive

Piramal Pharma Limited; Raipur; On-site; INR 350,000 - 700,000; Full time

Job summary

Piramal Pharma Limited is seeking a Distribution & Market Executive to drive primary and secondary sales in the Raipur region. You will break targets into distributor plans, monitor performance, and ensure forecasting, billing, and collections within the territory.

You will lead ASOs, expand distribution, ensure stock availability, and execute merchandising and trade schemes. Strong emphasis on market share growth and cross-functional collaboration is expected.

Qualifications

• 3-7 years of experience in FMCG, OTC, Pharma or Consumer Healthcare sales.
• Proven track record of achieving primary and secondary sales targets.
• Hands-on territory management including distributor handling and retail coverage.
• Experience leading front-line sales teams (ASOs) to drive productivity.
• Exposure to market execution, merchandising and trade schemes.

Responsibilities

• Sales Delivery & Business Performance.
• Drive achievement of primary and secondary sales targets for the territory.
• Break down monthly targets into plans for distributors and team members.
• Monitor sales performance and take corrective actions.
• Forecasting, billing, and collections within the area.
• Expand and strengthen distribution network to improve reach.
• Ensure product availability, stock norms, and servicing across outlets.
• Drive visibility, merchandising, and execution of trade schemes.
• Monitor competitor activities and counter-strategies to grow market share.
• Lead, coach, and develop ASOs to enhance productivity and execution quality.
• Conduct joint field work to improve selling effectiveness.
• Set performance expectations and support targets attainment.
• Drive engagement, discipline, and timely reporting within the team.
• Build and maintain relationships with distributors, retailers, and channel partners.
• Oversee distributor operations including billing, collections, and ROI.
• Resolve market issues, customer complaints, and operational challenges.
• Collaborate with internal stakeholders for smooth execution of business plans.

Skills

Territory management

Distributor handling

Retail coverage

Front-line sales leadership

Market execution

Merchandising

Education

Bachelor's degree

Job description

Role & responsibilities

• Sales Delivery & Business Performance
• Drive achievement of primary and secondary sales targets for the assigned territory
• Break down monthly targets into actionable plans for distributors and team members
• Monitor sales performance regularly and take corrective actions to address gaps
• Ensure timely and accurate forecasting, billing, and collections within the area
• Distribution & Market Executive
• Expand and strengthen distribution network to improve numeric and weighted reach
• Ensure product availability, stock norms, and effective servicing across outlets
• Drive visibility, merchandising, and execution of trade schemes in the market
• Monitor competitor activities and implement counter-strategies to protect and grow market share.
• Team Management & Capability Development
• Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality
• Conduct regular joint field work to improve selling effectiveness and on-ground execution
• Set clear performance expectations and support team members in achieving their targets
• Drive engagement, discipline, and timely reporting within the team
• Channel & Stakeholder Management
• Build and maintain strong relationships with distributors, retailers, and key channel partners
• Ensure efficient distributor operations including billing, collections, and ROI management
• Resolve market issues, customer complaints, and operational challenges in a timely manner
• Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives

Preferred candidate profile

• 3-7 years of experience in FMCG, OTC, Pharma, or Consumer Healthcare sales
• Proven track record of consistently achieving primary and secondary sales targets
• Hands-on experience in territory management, including distributor handling and retail coverage
• Experience in leading and managing front-line sales teams (ASOs) to drive productivity and performance
• Exposure to market execution, including merchandising, visibility initiatives, and trade scheme implementation