Area Sales Manager

Indkal Technologies Pvt Ltd; Maharashtra; On-site; INR 600,000 - 800,000; Full time

Job summary

A fast-growing consumer electronics company in Maharashtra is seeking an Area Sales Manager / Branch Manager. The role involves driving regional sales strategy, managing growth through various channels, and building relationships with trade partners. The ideal candidate has 2-5 years of sales management experience in the consumer electronics or home appliances industry, with strong leadership and communication skills.

Qualifications

• 2-5 years of experience in sales management within the consumer electronics or home appliances industry.
• Strong knowledge of distribution and retail networks.
• Proven experience in managing sales teams and achieving business targets.

Responsibilities

• Drive regional sales strategy and execution for assigned territories.
• Manage and grow business through distributors, retailers, and direct dealers.
• Achieve and exceed sales targets across all product categories.
• Monitor and analyze market trends and consumer preferences.

Skills

Sales management

Leadership

Communication

Negotiation

Market analysis

Education

Bachelor's degree in business administration, Marketing, or a related field

Job description

Job Title: Area Sales Manager / Branch Manager

Department: Consumer Electronics / Home Appliances

Employment Type: Full-Time

Industry: Consumer Electronics, Home Appliances, Smart Devices

Company Overview

Indkal Technologies is a fast‑growing Indian consumer electronics and home appliances company, founded in 2020 and headquartered in Bengaluru. The company operates under global trademark licensing agreements for brands such as Acer and Black & Decker, and has also introduced its in‑house brand Wobble. With a strong emphasis on ‘Make in India’, the company manufactures over 70% of its product range locally and aims for 90% localization by end of 2024.

Key Responsibilities

• Drive regional sales strategy and execution for assigned territories in alignment with company goals.
• Manage and grow business through distributors, retailers, and direct dealers.
• Achieve and exceed monthly, quarterly, and annual sales targets across all product categories.
• Monitor and analyze market trends, competition, and consumer preferences to develop proactive strategies.
• Lead a team of Area Sales Executives and RSO – setting targets, tracking performance, and providing coaching.
• Ensure efficient execution of product launches, promotional activities, and trade marketing initiatives.
• Maintain optimal stock levels, sales forecasting, and timely collections across channels.
• Build and maintain long‑term relationships with trade partners to ensure customer satisfaction and loyalty.
• Provide timely reports and feedback to management on sales performance and market dynamics.
• Coordinate for Customer Service operations in assigned city/town for smooth after‑sales service.

Requirements

• Bachelor’s degree in business administration, Marketing, or a related field (MBA preferred).
• 2–5 years of progressive experience in sales management within the consumer electronics or home appliances industry.
• Strong knowledge of distribution and retail networks, particularly in the electronics/appliance sector.
• Proven experience in managing sales teams and achieving business targets.
• Excellent leadership, communication, and negotiation skills.
• Willingness to travel extensively across assigned regions.