Area Sales Manager - General Trade | Appliances

24x7 Corporate Solutions; Chennai District, Bengaluru, Lucknow; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

24x7 Corporate Solutions is seeking a seasoned sales professional to manage the General Trade and Distribution channel across Chennai and Tamil Nadu. You will develop and execute strategies to increase sales through distributors, build strong relationships with dealers and retailers, and coordinate with Marketing and Operations.

The ideal candidate has 8–12 years of General Trade experience in Consumer Durables / Electronics / Appliances and a proven track record of achieving sales targets.

Qualifications

• 8–12 years of experience in the General Trade channel across Consumer Durables / Electronics / Appliances / Kitchen & Home Essentials.
• Proven track record of achieving sales targets in a similar role.
• Strong understanding of Channel Distribution Management principles.
• Excellent communication skills with the ability to build strong relationships with customers, dealerships, and distributors.

Responsibilities

• Develop and execute strategies to increase primary and secondary sales through distributors handling in the assigned territory.
• Ensure effective channel distribution management by building strong relationships with key customers, dealerships, and distributors.
• Analyze market trends and competitor activity to identify opportunities for growth and develop plans accordingly.
• Manage the team of TSE & TSM across the given market and drive sales through establishing good relationships with the distributors & retailers.
• Collaborate with cross-functional teams (Marketing, Operations) to drive business results.

Skills

General Trade channel management

Channel Distribution Management

Relationship building

Communication skills

Market analysis

Job description

Our client is a leading lifestyle consumer products company (Kitchen & Home Essentials) with a business presence across India.

Role Brief:

We are looking for seasoned sales professionals having experience in the Consumer Electronics / Appliances / Kitchen & Home Essential products, particularly managing the General Trade & Distribution channel in the respective region.

Roles and Responsibilities

• Develop and execute strategies to increase primary and secondary sales through distributors handling in the assigned territory.
• Ensure effective channel distribution management by building strong relationships with key customers, dealerships, and distributors.
• Analyze market trends and competitor activity to identify opportunities for growth and develop plans accordingly.
• Manage the team of TSE & TSM across the given market and drive sales through establishing good relationships with the distributors & retailers.
• Collaborate with cross-functional teams (Marketing, Operations) to drive business results.

Desired Candidate Profile

• 8-12 years of experience in the General Trade channel across Consumer Durables / Electronics / Appliances / Kitchen & Home Essential products.
• Proven track record of achieving sales targets in a similar role.
• Strong understanding of Channel Distribution Management principles.
• Excellent communication skills with the ability to build strong relationships with customers, dealerships, and distributors.

For more details, reach out to:

Vignesh Viswanathan

[phone] (WhatsApp only)