Regional Manager – Appliances

HypTechie; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Bajaj Electricals in Bangalore, Karnataka, is seeking a seasoned sales professional to lead sales and distribution across a defined geography. You will drive revenue growth through channel partner management, market execution, and achievement of distribution and collection targets.

The role focuses on GTM execution, distributor ROI, and building strong retailer relationships, with accountability for in-market execution, DSOs/TSMs productivity, and continuous improvement of trade schemes and

Qualifications

• Graduation in any stream.
• 5–7 years of B2C sales experience in FMCD/FMCG/consumer durables with regional exposure.
• Certifications not mandatory.

Responsibilities

• Achieve primary sales targets through distributor orders and billing.
• Drive secondary sales growth via distributor and retailer engagement.
• Execute GTM strategies at the regional level with state objectives.
• Coordinate with service teams to resolve after-sales issues and drive working capital efficiency.

Skills

People management

Strategic thinking

Channel partner management

Market analysis

Education

Graduation (any stream)

Job description

Location: Bangalore, Karnataka, India

Company: Bajaj Electricals

Job ID: 37799

Type of Role: People Management

Business Unit/Division: Consumer Products – Trade Sales

Job Purpose

Lead sales and distribution for the assigned geography, drive business growth through effective channel partner management, ensure market execution excellence, and deliver on revenue, distribution reach, and collection targets.

Key Responsibilities

Business & Sales

• Achieve primary sales targets through timely distributor orders and billing.
• Drive secondary sales growth via distributor and retailer engagement.
• Ensure consistent secondary sales through distributor phasing and planning.
• Achieve primary targets for Nex Direct Dealers.
• Deliver primary and secondary sales for new product commercialization (NPD).
• Drive premiumization to increase high-value product penetration.

Distribution Management

• Execute Go-to-Market (GTM) strategies at the regional level in line with state objectives.
• Ensure distributor ROI and long-term sustainability.
• Strengthen distributor infrastructure and build strong relationships.

In-Market Execution

• Conduct extensive market visits with TSMs to monitor ground execution.
• Drive productivity for DSOs and TSMs, monitoring performance regularly.
• Implement market engagement activities, BTL initiatives, RBP program, WOD & DOA for RPL stores.
• Optimize trade schemes and loyalty programs to boost sales.
• Track competition, identify market threats/opportunities, and share insights with state teams.
• Expand numeric and weighted distribution to increase market coverage and brand presence.
• Enhance process efficiency in sales operations and ensure IT tools are adopted by TSMs.

After Sales & Commercial Efficiency

• Coordinate with service teams to resolve after-sales issues in the region.
• Ensure timely collection of channel finance and Bajaj Electricals (BEL) outstanding.
• Drive distributor working capital efficiency.

Qualifications & Experience

• Education: Graduation (any stream).
• Work Experience: 5–7 years in B2C sales (FMCD, FMCG, or consumer durables), with exposure to regional markets.
• Certifications: Not mandatory.

Behavioral Competencies

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile