Area Sales Manager (ASM) - AV Sales (General Trade)

Luxury Personified; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

Attractive salary package with Incent

Job summary

Luxury Personified LLP is seeking an Area Sales Manager (AV Sales) to drive growth in the General Trade channel across the Bangalore region. You will develop and manage dealer networks, achieve sales targets, and enhance brand presence for premium audio-video products.

The role requires 4–8 years in AV or premium electronics, strong GT channel management, and excellent communication to build lasting relationships with dealers and distributors in Bengaluru.

Qualifications

• Graduate or postgraduate in business/marketing or related field.
• 4–8 years of experience in AV, consumer electronics, or premium audio/video industries.
• Strong understanding of GT sales operations and channel management.
• Experience handling dealer/distributor networks in Bengaluru or similar markets preferred.
• Excellent communication, negotiation, and relationship management skills.

Responsibilities

• Drive sales and achieve monthly, quarterly, and annual targets for the assigned territory.
• Develop and manage the General Trade (GT) channel network across Bangalore and surrounding markets.
• Appoint new dealers/distributors and maintain relationships with existing partners.
• Ensure product availability and visibility at retail counters.
• Conduct market visits to monitor competition, pricing, and trends.
• Coordinate promotional activities with the marketing team.
• Monitor stock movement and inventory planning with distributors.
• Provide product training and sales support to dealers and staff.
• Prepare sales reports and forecasting for management review.
• Ensure timely collections and smooth operations within the territory.
• Coordinate with internal teams for orders, logistics, and after-sales support.

Skills

Channel Sales

Business Development

Retail Expansion

Market Analysis

Target Achievement

Relationship Management

MS Office

Sales reporting tools

Education

Graduate/Postgraduate in Business Administration/Marketing

Job description

Luxury Personified LLP is a leading distributor of premium and luxury consumer electronics and lifestyle brands in India. The company represents globally renowned brands across audio, video, personal electronics, and smart lifestyle categories through an extensive retail and distribution network.

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) AV Sales to drive business growth in the General Trade (GT) channel across the Bangalore region. The candidate will be responsible for developing the dealer network, achieving sales targets, increasing market penetration, and strengthening brand presence for premium audio-video products.

Key Responsibilities

• Drive sales and achieve monthly, quarterly, and annual business targets for the assigned territory.
• Develop and manage the General Trade (GT) channel network across Bangalore and surrounding markets.
• Appoint new dealers/distributors and maintain strong relationships with existing channel partners.
• Ensure availability and visibility of products at retail counters.
• Conduct regular market visits to monitor competition, pricing, and market trends.
• Execute promotional activities and brand campaigns in coordination with the marketing team.
• Monitor secondary sales, stock movement, and inventory planning with distributors.
• Provide product training and sales support to dealers and retailer staff.
• Prepare sales reports, market feedback, and forecasting for management review.
• Ensure timely collections and maintain healthy business operations within the territory.
• Coordinate with internal teams for order processing, logistics, and after-sales support.

Desired Candidate Profile

• Graduate/Postgraduate in Business Administration, Marketing, or related field.
• 4 to 8 years of experience in AV, consumer electronics, premium audio/video, or allied industries.
• Strong understanding of General Trade (GT) sales operations and channel management.
• Experience handling dealer/distributor networks in Bangalore market preferred.
• Excellent communication, negotiation, and relationship management skills.
• Self-motivated, target-driven, and capable of working independently.
• Proficiency in MS Office and sales reporting tools.

Preferred Industry Background

• Consumer Electronics
• Home Automation
• Luxury Lifestyle Electronics
• IT & Smart Devices

Key Skills

• Channel Sales
• Business Development
• Retail Expansion
• Market Analysis
• Target Achievement
• Relationship Management
• Attractive salary package with performance incentives
• Opportunity to work with globally renowned luxury brands
• Career growth in a fast-growing premium electronics organization