Area Sales Manager

Loom Solar; Ludhiana; On-site; INR 334,800 - 446,400; Full time

Job summary

A leading solar energy company in Ludhiana is seeking an experienced Sales Executive to drive growth in solar product sales. The role involves engaging with dealers and distributors, conducting daily visits to promote products, and building a strong dealer network. Candidates should have 2–5 years of sales experience in solar or electrical products, excellent communication skills, and a willingness to travel extensively. This is an opportunity to contribute to the renewable energy sector with a trusted brand.

Qualifications

• 2–5 years of experience in solar product sales, channel sales, or electrical product sales.
• Strong knowledge of solar panels, inverters, batteries, and rooftop solar solutions.

Responsibilities

• Drive sales growth by training distributors and engaging customers.
• Meet daily with retail shops and promote products.
• Conduct cold calls to generate new business opportunities.
• Build a strong dealer network converting leads into partners.
• Negotiate with dealers for preferred brand positioning.
• Update sales data in the company's application.
• Ensure stock availability with channel partners.

Skills

Solar product sales experience

Communication skills

Negotiation skills

Relationship-building skills

Knowledge of solar panels and inverters

Willingness to travel

Education

Any Graduate

Job description

Job Purpose

• Drive sales growth of solar products through distributor training and customer engagement.
• Expand the dealer and distributor network by onboarding high‑potential partners from the solar industry and competitors.
• Build long‑term trust with channel partners to ensure Loom Solar remains their first choice for solar solutions.

Primary Responsibilities

• Meet retail shops, solar dealers, and distributors daily (minimum 10 visits) to promote Loom Solar products.
• Conduct cold calling to prospective solar dealers/customers to generate new business opportunities.
• Develop a strong dealer network by generating leads and converting them into active partners.
• Negotiate with dealers to position Loom Solar as their preferred brand, ensuring competitive edge over other solar companies.
• Prepare and share customized quotations for solar product orders.
• Update all visits, leads, and sales data in the company’s sales application.
• Respond to dealer queries promptly to build strong relationships.
• Ensure 30 days’ stock availability with channel partners to support smooth order fulfilment.
• Track distributor/dealer stock movement and secondary/tertiary sales of solar products.
• Conduct dealer/distributor training sessions and meetings to enhance product knowledge and trust.

Qualifications & Skills

• Any Graduate.
• 2–5 years of experience in solar product sales / channel sales / electrical product sales.
• Strong knowledge of solar panels, inverters, batteries, and rooftop solar solutions.
• Excellent communication, negotiation, and relationship‑building skills.
• Willingness to travel extensively to meet dealers and distributors.
• Self‑driven, target‑oriented, and passionate about renewable energy.