Area Sales Manager

Mahindra And Mahindra Ltd.; Lucknow; On-site; INR 600,000 - 900,000; Full time

Job summary

Mahindra And Mahindra Ltd. in Lucknow invites an sales professional with 3–8 years of core automotive or FMCG sales experience and an MBA to lead retail initiatives, drive enquiry generation, and execute activations.

You will focus on improving conversion (CVR), ensure data accuracy in DMS, plan for upcoming months, and motivate the team with incentives while maximizing the impact of digital engagement tools like TDAA, PVA, and VR.

Qualifications

• MBA or PGDM preferred with management exposure in retail or automotive sales.
• Experience in core Automotive Sales or FMCG sales is essential.
• 3–8 years of overall sales experience with proven CVR improvement.

Responsibilities

• Plan and execute activations for enquiry generation.
• Ensure quality and quantity of test drives and accurate bookings data.
• Improve CVR and focus on showroom conversion strategies.
• Plan for sales for N+1 month and manage manpower productivity.
• Leverage digital tools to maximize engagement and CVR (TDAA, PVA, BSH, VR).

Skills

Retail Sales

Automotive Sales

CVR improvement

Team Leadership

Education

MBA

Post Graduate Diploma in Mgmt

Tools

TDAA

PVA

BSH

VR

Job description

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Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

Consumer FMCG / Food

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years