Area Manager Sales

Kaabil; Ludhiana; On-site; INR 450,000 - 700,000; Full time

Job summary

Kaabil is seeking an Area Sales Manager to drive retail sales in Ludhiana, India. The role focuses on managing enquiry-to-sale processes, planning activations, and ensuring data accuracy across bookings and DMS systems.

The candidate will lead sales activities, improve conversion rates, coordinate with digital engagement teams, and motivate the sales workforce through rewards and incentives. Applicants should be prepared to work on-site and align with company sales storytelling.

Responsibilities

• Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
• Plan and execute activations for enquiry generation.
• Ensure quality and quantity of test drive (from all enquiry sources).
• Ensure accuracy and authenticity of booking data.
• Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
• Focus on processes to improve conversion ratio (CVR).
• Ensure accuracy and authenticity of DMS data.
• Plan for sales for 'N' Month.
• Manpower Productivity - Identify training needs and ensure effectiveness.
• Motivate and retain manpower by rewards and incentives.
• Ensure Adherence to Sales story.
• Digital Conversion - Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximize CVR.
• Ensure adequacy and quality of Digital engagement managers.
• Dealer working capital rotation.
• Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month Plan and executing activations for enquiry generation

Job description

Job Title –Area Sales manager

Key Responsibilities –

• Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)
• Plan and execute activations for enquiry generation.
• Ensure quality and quantity of test drive (from all enquiry sources.
• Ensure accuracy and authenticity of booking data.
• Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
• Focus on processes to improve conversion ratio (CVR.
• Ensure accuracy and authenticity of DMS data.
• Plan for sales for 'N' Month.
• Manpower Productivity - Identify training needs and ensure effectiveness.
• Motivate and retain manpower by rewards and incentives.
• Ensure Adherence to Sales story.
• Digital Conversion - Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximize CVR.
• Ensure adequacy and quality of Digital engagement managers.
• Dealer working capital rotation.
• Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month Plan and executing activations for enquiry generation