Area Sales Manager

Mahindra And Mahindra Limited; Ahmedabad District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Mahindra & Mahindra Limited is seeking an Area Sales Manager in India to drive retail sales, manage enquiries, bookings and activations, and ensure data accuracy in the DMS system. The role focuses on improving conversion rates and optimizing showroom activations through digital tools and trained manpower.

Ideal candidates have an MBA or PG Diploma in Management with 3–8 years in automotive sales or FMCG, plus strong skills in credit management, dealer relationships, and market analytics.

Qualifications

• MBA and PGDM in General Management required.
• 3–8 years’ experience in automotive sales or FMCG sales.
• Core skills include credit management, dealer relationship management, manpower planning.

Responsibilities

• Retail sales: manage enquiries, test drives, bookings, and activations.
• Improve CVR and data accuracy in DMS.
• Train and motivate sales manpower.
• Manage dealer working capital, stock aging, and activations.

Skills

Credit Mgmt

Consumer Focus

Manpower Mgmt

Dealer Relationships

Market Acumen

Sales Planning

Product Knowledge

Education

MBA

PG Diploma in Management

Job description

Area Sales Manager Responsibilities & Key Deliverables

• Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.


• Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.


• Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.


• Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

Consumer FMCG / Food Automotive Industry

Education Qualification

MBA; Post Graduate Dip in Mgmt General Experience Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

Critical Experience

System Generated Core Skills Credit Management Consumer Focus Manpower Management Dealer Relationship Management Manpower Planning Market Acumen Sales Planning Capability Building System Generated Secondary Skills Capability Building Change Management Consultative Selling Statutory Compliance Designing Customer Experience Financial Management Identifying Customer Needs Market Intelligence Order Management Performance Management Product Knowledge & Application

Product Knowledge & Application

Product Knowledge - Hybrid Vehicle Territory Coverage Optimization Working Capital Management

Experience Level

Mid Level