Area Sales Manager

Mahindra And Mahindra Ltd.; Khordha; On-site; INR 350,000 - 550,000; Full time

Job summary

Mahindra And Mahindra Ltd. is seeking a dynamic Retail Sales professional in India to manage end-to-end enquiry generation, test drives, bookings and retail activations. The role emphasizes data accuracy, CVR improvement and monthly target achievement across dealer networks.

Ideal candidates have 3–8 years in automotive or FMCG sales, with an MBA or PGDM and a proven track record in delivering results within a structured sales process.

Qualifications

• Core Automotive Sales/FMCG sales experience
• 3–8 years of relevant work experience

Responsibilities

• Generate enquiries and manage end-to-end dealer activations.
• Coordinate test drives, bookings, and retail planning to meet targets.
• Improve conversion ratios across enquiry sources and ensure data accuracy.
• Plan sales actions for monthly targets and monitor dealer stock performance.
• Promote adoption of digital tools to enhance customer engagement and CVR.

Skills

Automotive Sales

FMCG Sales

CVR Improvement

Education

MBA

PGDM

Job description

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Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

Consumer FMCG / Food

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years