Area Sales Manager

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]; Jaipur; On-site; INR 558,000 - 893,000; Full time

Job summary

Mahindra and Mahindra Limited in India seeks a seasoned automotive sales professional to manage end-to-end retail processes—from enquiry generation to vehicle delivery. You will drive test drives, bookings, and retail targets while ensuring data accuracy in DMS systems.

The role emphasizes improving conversion through digital tools like TDAA, PVA, VR, and showroom enhancements, with incentives to motivate the sales team. Experience in FMCG/sales and MBA qualification are preferred.

Qualifications

• MBA or PGDM with focus on management or marketing.
• 3–8 years of core Automotive or FMCG sales experience.
• Experience in end-to-end retail sales processes including enquiries, test drives and bookings.

Responsibilities

• Retail Sales: manage E-T-B-R (Enquiry, Test Drive, Booking, Retail).
• Plan and execute activations for enquiry generation.
• Ensure quality and quantity of test drives from all enquiry sources.
• Achieve retail targets and ensure DMS data accuracy.
• Improve CVR via process improvements and adoption of digital tools.

Skills

Credit Management

Consumer Focus

Manpower Management

Dealer Relationship Management

Market Acumen

Education

MBA; Post Graduate Dip in Mgmt

Job description

Job Description:

Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for N Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

• Consumer FMCG / Food
• Automotive Industry

Education Qualification

• MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

System Generated Core Skills

• Credit Management
• Consumer Focus
• Manpower Management
• Dealer Relationship Management
• Manpower Planning
• Market Acumen
• Sales Planning
• Capability Building

System Generated Secondary Skills

• Capability Building
• Change Management
• Consultative Selling
• Statutory Compliance
• Designing Customer Experience
• Financial Management
• Identifying Customer Needs
• Market Intelligence
• Order Management
• Performance Management
• Product Knowledge & Application
• Product Knowledge - Hybrid Vehicle
• Territory Coverage Optimization
• Working Capital Management