Area Sales Manager

Mahindra And Mahindra Limited; Khordha; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Mahindra And Mahindra Limited is seeking an Area Sales Manager to lead retail sales efforts, drive enquiry generation and optimise CVR across the dealer network. You will plan activations, ensure accurate data in the DMS, and align manpower with monthly targets in a fast-moving automotive environment.

The role emphasizes dealer relationships, product knowledge, and active use of digital tools to improve conversion and customer experience.

Qualifications

• MBA or PGDM required with experience in automotive or FMCG sales.
• 3–8 years in core automotive or FMCG sales with channel management.
• Exposure to dealer networks, sales planning and market intelligence.

Responsibilities

• Manage retail sales and activations to generate enquiries.
• Drive test drives, bookings and retail delivery against targets.
• Improve CVR through digital tools and showroom initiatives.
• Plan manpower, training and incentives to motivate the team.
• Ensure data accuracy in DMS and ageing stock management.

Skills

Core Automotive Sales

FMCG sales

Market Acumen

Sales Planning

Dealer Relationship

Manpower Planning

Product Knowledge

Credit Management

Customer Experience

Education

MBA

Post Graduate Dip in Mgmt

Tools

CRM (system)

Job description

Area Sales Manager Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation Preferred Industries Consumer FMCG / Food Automotive Industry Education Qualification MBA; Post Graduate Dip in Mgmt General Experience Core Automotive Sales/ FMCG sales,Experience of 3- 8 years Critical Experience System Generated Core Skills Credit Management Consumer Focus Manpower Management Dealer Relationship Management Manpower Planning Market Acumen Sales Planning Capability Building System Generated Secondary Skills Capability Building Change Management Consultative Selling Statutory Compliance Designing Customer Experience Financial Management Identifying Customer Needs Market Intelligence Order Management Performance Management Product Knowledge & Application Product Knowledge - Hybrid Vehicle Territory Coverage Optimization Working Capital Management Experience Level Mid Level