Area Sales Manager

Swastiks; Kamrup Metropolitan; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Swastiks is seeking a Food Industry Sales Manager to drive revenue growth by crafting sales strategies and overseeing key accounts across retail and foodservice channels. The role involves leading sales teams, analyzing market trends, and coordinating with marketing, product development and supply chains to align with consumer demand.

The candidate will develop plans, manage distributors and retailers, and ensure on-time delivery and payment collection while optimizing pricing strategies.

Qualifications

• Strategic planning experience to drive revenue growth.
• Experience managing key accounts (retail/foodservice).
• Proven ability to lead and develop sales teams.
• Ability to analyze market trends and set pricing strategies.

Responsibilities

• Develop and execute sales plans and targets.
• Build and maintain relationships with key accounts, distributors, and retailers (HORECA/retail).
• Recruit, mentor, and motivate sales representatives to meet KPIs.
• Monitor competitors and consumer trends to adjust offerings and pricing.
• Coordinate with logistics and supply chain for stock, delivery, and payments.

Skills

Strategic planning

Account management

Team leadership

Market analysis

Pricing strategy

Job description

A Food Industry Sales Manager drives revenue growth by developing sales strategies, managing key accounts (retail/foodservice), and leading teams to achieve targets. They analyze market trends, oversee distribution networks, and ensure product placement, frequently collaborating with marketing and product development teams to align with consumer demands. Expertia AI +3Key Responsibilities

• Strategic Planning & Growth: Develop and execute sales plans, set targets, and identify new business opportunities to expand market presence.
• Account Management: Build and maintain strong relationships with key accounts, distributors, and retailers (HORECA/retail).
• Team Leadership: Recruit, mentor, and motivate sales representatives to meet or exceed performance KPIs.
• Market Analysis & Pricing: Monitor competitor activities, consumer trends, and adjust pricing strategies or product offerings accordingly.
• Operational Coordination: Collaborate with logistics and supply chain teams to ensure proper stock levels, timely delivery, and payment collection.