Area Sales Manager

Chatha Foods Limited; Chandigarh, Pune District, Delhi; Hybrid; INR 350,000 - 650,000; Full time

Job summary

Chatha Foods Limited is seeking a field sales/territory development professional in Chandigarh to drive top-line growth, activate new customers, and expand territory reach. The role involves preparing monthly projections by territory and product, updating Sales Head on projections, and coordinating field activities.

You will manage a team, ensure FIFO, and monitor stock liquidation, while handling distributor claims and BT L initiatives. Receivables adherence is required.

Responsibilities

• Top line growth: achieve value & volume targets and activate new customers and territories.
• Prepare and update monthly territory- and product-wise projections for Sales Head.
• Lead the field team: recruit, train, monitor, and review performance; ensure FIFO and timely liquidation of stock.
• Submit distributor claims with supporting documents; manage expiry and damaged products; oversee BTL activities and new product launches.
• Ensure receivables as per terms.

Job description

Role & responsibilities :

1.Business Growth:

• Top line Achievement as per plan-Value & Volume Targets
• New Customer activations
• New Territory activations.

2.Projections:

• Preparing their monthly territory wise product wise projections.
• Updating the compiled product wise monthly projections to Sales Head.
• Need based updation of additional requirement to Sales Head.

3.Operational:

• Team handling-Recruiting, Directing, Training, Monitoring & Reviewing
• Daily working as per market working norms.
• Proper reporting on Field Assist App & Monthly reports.
• Ensuring FIFO at Super Stockiest/Distributor/Customer point and timely action for liquidation of old stocks,post approval,if required.
• Proper monitoring of Deep Freezer Outlets,wherever applicable.
• Monthly submission of Distributor claims with all supporting documents & approvals.
• Expiry& Damage Products Management-To be remained under budget. Destruction SOP to be followed, post approval.
• Effective Implementation of BTL activities, Sampling activities, New Product Launch & Submission of Samples outcome report .

Ensuring receivables as per terms aligned.

Preferred candidate profile : Food Industry Candidate