Area Sales Manager

Mahindra And Mahindra Limited; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

Mahindra And Mahindra Limited is seeking an Area Sales Manager to drive retail sales, manage E-T-B-R processes, and enhance CVR through better planning and activations. You will coordinate with dealers, optimize stock and aging, and push digital tools to improve performance.

The role requires 3–8 years of experience in automotive or FMCG sales, with an MBA or PGDM qualification. A strong focus on manpower planning and market insight will be essential.

Qualifications

• MBA or PGDM with experience in automotive sales or FMCG sales.
• 3–8 years in core automotive or FMCG sales environments.
• Experience handling dealer relationships and manpower planning.

Responsibilities

• Lead retail sales and manage E-T-B-R processes to generate enquiries.
• Improve CVR by optimizing test drives, bookings and data accuracy.
• Plan monthly sales and activations for N month horizon.
• Drive digital adoption and dealership engagement for better outcomes.

Skills

Credit Management

Consumer Focus

Manpower Management

Dealer Relationship

Manpower Planning

Market Acumen

Sales Planning

Territory Coverage

Education

MBA

Post Graduate Diploma in Mgmt

Job description

Area Sales Manager Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.

Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.

Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.

Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries Consumer FMCG / Food Automotive Industry Education

Qualification

MBA; Post Graduate Dip in Mgmt General Experience Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

Critical Experience System Generated Core Skills

Credit Management Consumer Focus Manpower Management Dealer Relationship Management Manpower Planning Market Acumen Sales Planning Capability Building System Generated

Secondary Skills

Capability Building Change Management Consultative Selling Statutory Compliance Designing Customer Experience Financial Management Identifying Customer Needs Market Intelligence Order Management Performance Management Product Knowledge & Application Product Knowledge - Hybrid Vehicle Territory Coverage Optimization Working Capital Management Experience Level Mid Level