Area Sales Manager

Protium Finance Limited; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Protium Finance Limited is seeking an Area Sales Head to drive the SME LAP vertical across the NCR region. The role calls for leading a team of Sales Managers, guiding client sourcing and leveraging a robust DSA network to scale volume and profitability.

You will ensure strict credit policy compliance, KYC norms, and proper property documentation from login through disbursal, coordinating with Operations, Audit, Compliance and external agencies as needed.

Qualifications

• Solid track record in Prime LAP with SME focus.
• Proven ability to build and lead sales teams.
• Well-established DSA/channel partner connections in Delhi/Noida.
• Strong understanding of financial statements, KYC and property paperwork.

Responsibilities

• Lead and empower a high-performing Sales Managers team across NCR.
• Guide sourcing of potential clients including Educational Institution Loans.
• Leverage DSA networks to scale volume and profitability.
• Ensure adherence to credit policies, KYC norms and property documentation.
• Collaborate with Operations, Audit, Compliance and external vendors.
• Conduct branch-level meetings and handle escalations directly.

Skills

LAP experience

Team leadership

DSA network

Credit & KYC

Property documentation

Job description

We are looking for a dynamic, result-oriented Area Sales Head to drive our SME (Loan Against Property) vertical across key locations in the NCR region.

Key Responsibilities:

• Lead and empower a high-performing team of Sales Managers to drive business growth across the assigned territory.
• Guide the team on effective sourcing of potential clients, including specialized segments like Educational Institution Loans.
• Leverage a strong, active DSA network to scale volume and profitability.
• Drive strict adherence to credit policies, KYC norms, and property documentation from login through disbursal.
• Collaborate closely with Operations, Audit, Compliance, and external vendors/agencies for seamless disbursals and query resolution.
• Conduct branch-level business meetings and handle critical customer escalations directly.

What We Are Looking For:

• Prime LAP Experience: Solid track record and strong expertise in the Prime LAP segment.
• Team Bring-Along / Ready Team: Proven ability in team building; preference will be given to candidates who can onboard along with their active team.
• Strong DSA Network: Well-established DSA and channel partner connections in Delhi/Noida.
• Technical Expertise: Deep understanding of financial statements, balance sheets, KYC, and legal/technical property paperwork.