Area Sales Manager

Dr. Reddy's Laboratories; Delhi; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Dr. Reddy's Laboratories is seeking a senior digital leader to design and execute digital strategies that align with business objectives and accelerate growth across sales, marketing, and commerce.

You will drive transformation by integrating CRM, data analytics, and modern technologies, oversee campaigns to enhance brand visibility, and optimize lead generation and customer engagement.

This role requires cross‑functional collaboration and a focus on innovation to sustain a competitive advantage.

Responsibilities

• Develop and execute digital strategies that align with business objectives and accelerate organizational growth.
• Ensure alignment between digital initiatives and business goals by fostering collaboration across sales, marketing, and other functional areas.
• Lead digital transformation of sales and marketing processes through the integration of CRM systems, data analytics, and modern technologies.
• Oversee digital marketing campaigns and initiatives to enhance brand visibility, customer engagement, and lead generation.
• Drive innovation programs to identify and implement new products, services, and digital opportunities that create competitive advantage.
• Modernize workflows and processes by leveraging emerging technologies, digital tools, and automation solutions.
• Apply Lean Six Sigma methodologies to streamline operations, eliminate inefficiencies, and improve overall productivity.
• Lead change management efforts that support the adoption of digital technologies and maintain high levels of employee engagement throughout transformation.

Job description

Roles & Responsibilities

• Develop and execute digital strategies that align with business objectives and accelerate organizational growth.
• Ensure alignment between digital initiatives and business goals by fostering collaboration across sales, marketing, and other functional areas.
• Lead digital transformation of sales and marketing processes through the integration of CRM systems, data analytics, and modern technologies.
• Oversee digital marketing campaigns and initiatives to enhance brand visibility, customer engagement, and lead generation.
• Drive innovation programs to identify and implement new products, services, and digital opportunities that create competitive advantage.
• Modernize workflows and processes by leveraging emerging technologies, digital tools, and automation solutions.
• Apply Lean Six Sigma methodologies to streamline operations, eliminate inefficiencies, and improve overall productivity.
• Lead change management efforts that support the adoption of digital technologies and maintain high levels of employee engagement throughout transformation.