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Mahindra And Mahindra Ltd. in Ahmedabad region seeks a Retail Sales professional to manage E-T-B-R processes including enquiry generation, test drives, and bookings.
You will focus on improving CVR, ensuring data accuracy in DMS, and planning activations and promotions to meet retail targets. The role requires 3–8 years in automotive or FMCG sales and an MBA/PGDM.
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Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation
Consumer FMCG / Food
MBA; Post Graduate Dip in Mgmt
Core Automotive Sales/ FMCG sales,Experience of 3- 8 years