Area Manager- Sales

Symbiosis Management Consultants; Patna; On-site; INR 600,000 - 900,000; Full time

Job summary

Symbiosis Management Consultants in Patna is seeking a proactive sales lead to drive tractor sales through an extensive dealership network. You will achieve territory targets, develop dealer relationships, and coordinate primary and secondary sales with after-sales support and local promotions.

You will also plan farmer connects, monitor market trends, and ensure superior customer experience by aligning sales with service teams. Strong rural market insight and negotiator skills are essential.

Qualifications

• Experience in tractor/agri equipment dealership sales.
• Strong territory and dealer management skills.
• Ability to lead teams and drive business growth.
• Good understanding of rural markets and financing ecosystem.
• Excellent communication and negotiation skills.

Responsibilities

• Drive tractor sales through dealership network and achieve territory targets.
• Manage dealer performance, secondary sales & retail penetration.
• Develop new dealerships and strengthen existing channel relationships.
• Plan and execute local marketing, farmer connects & promotional activities.
• Monitor market trends, competitor movement and customer requirements.
• Ensure superior customer experience and after-sales coordination.

Skills

Tractor sales experience

Dealer management

Team leadership

Rural market understanding

Communication & negotiation

Job description

Key Responsibilities:

• Drive tractor sales through dealership network and achieve territory targets
• Manage dealer performance, secondary sales & retail penetration
• Develop new dealerships and strengthen existing channel relationships
• Plan and execute local marketing, farmer connects & promotional activities
• Monitor market trends, competitor movement and customer requirements
• Ensure superior customer experience and after-sales coordination

Desired Profile:

• experience in tractor/Agri equipment dealership sales
• Strong territory & dealer management skills
• Ability to lead teams and drive business growth
• Good understanding of rural markets and financing ecosystem
• Excellent communication and negotiation skills

• Drive tractor sales and revenue across the assigned territory and achieve sales targets.
• Manage and develop the dealer network to improve sales, coverage, and productivity.
• Drive primary & secondary sales, retail conversion, and dealer order planning.
• Develop the rural market through farmer meets, field visits, tractor demonstrations, and lead generation.
• Monitor dealer inventory, sales pipeline, market share, and competitor activities.
• Build relationships with dealers, farmers, finance partners, and key stakeholders.
• Implement sales schemes, promotional activities, and territory expansion initiatives.
• Track dealer performance, sales forecasts, MIS, and market intelligence.
• Coordinate with service and internal teams to resolve dealer/customer issues and improve customer satisfaction.