Area Sales Manager

Sarthee Consultancy; Bengaluru; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Sarthee Consultancy in Bengaluru is seeking a dynamic Sales Leader to drive agrochemical sales targets, build and mentor a field team of Sales Officers and Territory Managers, and strengthen dealer and distributor networks.

The role involves planning campaigns, field visits, product demonstrations, credit control, and close collaboration with marketing for launches and demand generation, with a deep understanding of regional crops and agricultural practices.

Qualifications

• Strong knowledge of agrochemical products, including pesticides, herbicides, fungicides, and PGRs.
• Proven team leadership and people management skills.
• Expertise in dealer/distributor relationship management.
• Excellent communication, negotiation, and interpersonal skills.
• Good understanding of regional crops and agricultural practices.

Responsibilities

• Drive sales performance and achieve business targets across the assigned territory
• Lead, mentor, and manage a team of Sales Officers / Territory Managers
• Develop and strengthen dealer and distributor networks
• Plan and execute sales strategies, campaigns, and promotional activities
• Conduct regular field visits, farmer interactions, and product demonstrations
• Monitor team performance and provide ongoing training and support
• Analyze market trends, competitor activities, and customer insights
• Ensure effective credit control and timely collections
• Collaborate with marketing and leadership teams for product launches and demand generation
• Prepare sales forecasts, reports, and market intelligence updates

Skills

Agrochemical products

Team leadership

Dealer relations

Communication skills

Negotiation

Crop knowledge

Job description

Role & responsibilities

• Drive sales performance and achieve business targets across the assigned territory
• Lead, mentor, and manage a team of Sales Officers / Territory Managers
• Develop and strengthen dealer and distributor networks
• Plan and execute sales strategies, campaigns, and promotional activities
• Conduct regular field visits, farmer interactions, and product demonstrations
• Monitor team performance and provide ongoing training and support
• Analyze market trends, competitor activities, and customer insights
• Ensure effective credit control and timely collections
• Collaborate with marketing and leadership teams for product launches and demand generation
• Prepare sales forecasts, reports, and market intelligence updates

Preferred candidate profile

• Strong knowledge of agrochemical products (pesticides, herbicides, fungicides, PGRs)
• Proven team leadership and people management skills
• Expertise in dealer/distributor relationship management
• Excellent communication, negotiation, and interpersonal skills
• Good understanding of regional crops and agricultural practices