Area Sales Manager

Sarthee Consultancy; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Sarthee Consultancy in India is seeking a results-driven sales leader to drive performance across the assigned territory, nurture a capable team, and expand dealer and distributor networks.

The role requires planning compelling sales campaigns, conducting field visits with farmers, and delivering product demonstrations while guiding credit control and collections. Strong agrochemical product knowledge and negotiation abilities will help build relationships and enable launches.

Qualifications

• Proven team leadership and people management skills.
• Expertise in dealer/distributor relationship management.
• Strong knowledge of agrochemical products (pesticides, herbicides, fungicides, PGRs).
• Excellent communication and negotiation abilities.

Responsibilities

• Drive sales performance and achieve business targets across the assigned territory
• Lead, mentor, and manage a team of Sales Officers / Territory Managers
• Develop and strengthen dealer and distributor networks
• Plan and execute sales strategies, campaigns, and promotional activities
• Conduct regular field visits, farmer interactions, and product demonstrations
• Monitor team performance and provide ongoing training and support
• Analyze market trends, competitor activities, and customer insights
• Ensure effective credit control and timely collections
• Collaborate with marketing and leadership teams for product launches and demand generation
• Prepare sales forecasts, reports, and market intelligence updates

Skills

Team leadership

Dealer/distributor management

Agrochemical product knowledge

Communication skills

Negotiation skills

Crop knowledge

Job description

Role & responsibilities

• Drive sales performance and achieve business targets across the assigned territory
• Lead, mentor, and manage a team of Sales Officers / Territory Managers
• Develop and strengthen dealer and distributor networks
• Plan and execute sales strategies, campaigns, and promotional activities
• Conduct regular field visits, farmer interactions, and product demonstrations
• Monitor team performance and provide ongoing training and support
• Analyze market trends, competitor activities, and customer insights
• Ensure effective credit control and timely collections
• Collaborate with marketing and leadership teams for product launches and demand generation
• Prepare sales forecasts, reports, and market intelligence updates

Preferred candidate profile

• Strong knowledge of agrochemical products (pesticides, herbicides, fungicides, PGRs)
• Proven team leadership and people management skills
• Expertise in dealer/distributor relationship management
• Excellent communication, negotiation, and interpersonal skills
• Good understanding of regional crops and agricultural practices