Assistant Sales Manager

Tractors and Farm Equipment (TAFE); Chennai District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Tractors and Farm Equipment (TAFE) invites applications for a Senior Sales Manager to lead agro sales strategy, expand geographic reach, and drive dealer network performance across Tamil Nadu. The role emphasizes cross-functional collaboration with Marketing and Operations to achieve growth.

The candidate should have 5–10 years in agro or retail sales, a B.Tech/B.E., and solid CRM experience to manage dealers and optimize channel partnerships; strong budgeting and promotion execution experience

Qualifications

• 5–10 years of experience in Agro sales or retail sales management.
• Bachelor's degree in Engineering (B.Tech / B.E.)
• Strong understanding of CRM software applications for managing dealer networks.

Responsibilities

• Formulate sales strategies and policies for Agro Sales and review periodically.
• Strategize for business expansion and improve product penetration.
• Execute promotion strategies including ATL/BTL and manage budget with regional managers.
• Manage dealer sales performance and improve underperforming dealers.
• Ensure viability of sales partners (dealers) and initiate CAPA as needed.
• Conduct periodic channel partner meetings and develop rewards programs.
• Develop and maintain strong relationships with key accounts and customer loyalty.
• Oversee territory sales activities, planning, execution, and reporting.
• Collaborate with Marketing and Operations to drive growth.
• Analyze market trends and competitor activity to inform decisions.

Skills

Sales strategy

Agro sales

CRM software

Dealer networks

Channel partner management

Budgeting

Cross-functional collaboration

Education

B.Tech / B.E. in Engineering

Job description

Role & responsibilities

• Formulate the Sales Strategies / Policies, Norms related to Agro Sales, reviewing the same periodically in line with the competition and business expectations and initiative CAPA as and when required.
• Strategizing for business expansion, expanding the geographical span, improving the product penetration in the low penetration area/ niche markets to improve the SOB of business for the company.
• Execute Promotion Strategies including ATL/ BTL to maximize conversion ratio, supporting the Sales and Marketing Head in preparation of budget. Effectively implement the allocated budget through Zonal /Regional Managers. Monitoring the conversion ratio viz a viz spending and initiate CAPA as and when required.
• Manage dealer sales performance, including identifying underperforming dealers and implementing strategies to improve their performance.
• Ensuring the viability of Sales Partners i.e. Dealers, initiate CAPA as and when required.
• Conducting periodic meet of all the Channel Partners, build reward and recognition scheme for keeping the motivation level of the Channel Partners high.
• Develop and maintain strong relationships with key accounts, ensuring high levels of customer satisfaction and loyalty.
• Oversee territory sales activities, including planning, execution, and reporting on sales targets.
• Collaborate with cross-functional teams (Marketing, Operations) to drive business growth through effective communication and coordination.
• Analyze market trends and competitor activity to inform strategic decisions.

Preferred candidate profile

• 5-10 years of experience in Agro sales or retail sales management.
• Bachelor's degree in Engineering (B.Tech / B.E.)
• Strong understanding of CRM software applications for managing dealer networks.