Area Sales Manager

Sarthee Consultancy; Dahej; On-site; INR 600,000 - 900,000; Full time

Job summary

Sarthee Consultancy is seeking a field sales leader in Gujarat to drive sales, mentor a sales team, and expand dealer networks through targeted campaigns and product demonstrations.

The role involves strategic planning, market analysis, and close collaboration with marketing for product launches and demand generation across the territory.

Qualifications

• Experience in agrochemical field sales and dealer networks.
• Strong leadership and people management abilities.
• Excellent communication and negotiation skills.

Responsibilities

• Drive sales performance and achieve business targets across the assigned territory.
• Lead, mentor, and manage a team of Sales Officers / Territory Managers.
• Develop and strengthen dealer and distributor networks.
• Plan and execute sales strategies, campaigns, and promotional activities.
• Conduct regular field visits, farmer interactions, and product demonstrations.
• Monitor team performance and provide ongoing training and support.
• Analyze market trends, competitor activities, and customer insights.
• Ensure effective credit control and timely collections.
• Collaborate with marketing and leadership teams for product launches and demand generation.
• Prepare sales forecasts, reports, and market intelligence updates.

Skills

Agrochemical product knowledge

Team leadership

Dealer/distributor management

Negotiation and communication

Interpersonal skills

Job description

Role & responsibilities

• Drive sales performance and achieve business targets across the assigned territory
• Lead, mentor, and manage a team of Sales Officers / Territory Managers
• Develop and strengthen dealer and distributor networks
• Plan and execute sales strategies, campaigns, and promotional activities
• Conduct regular field visits, farmer interactions, and product demonstrations
• Monitor team performance and provide ongoing training and support
• Analyze market trends, competitor activities, and customer insights
• Ensure effective credit control and timely collections
• Collaborate with marketing and leadership teams for product launches and demand generation
• Prepare sales forecasts, reports, and market intelligence updates

Preferred candidate profile

• Strong knowledge of agrochemical products (pesticides, herbicides, fungicides, PGRs)
• Proven team leadership and people management skills
• Expertise in dealer/distributor relationship management
• Excellent communication, negotiation, and interpersonal skills
• Good understanding of regional crops and agricultural practices