Area Business Manager

OKAYA; Tiruchirappalli; On-site; INR 420,000 - 640,000; Full time

Job summary

OKAYA in Tiruchirappalli seeks a dynamic field sales professional to identify and develop new markets, manage distributor relationships, and drive product launches across the region. The role focuses on expanding the distributor network, optimizing routes, and ensuring strong retail presence.

You will plan journeys, ensure outlet coverage, train DSRs, and execute trade schemes while coordinating with BM for corrective actions to boost sales performance.

Responsibilities

• Identify and develop new markets while assessing the business potential of each distribution territory.
• Manage and strengthen distributor relationships, ensuring performance improvement and business growth.
• Plan and monitor stock and inventory levels in coordination with distributors.
• Design and execute effective journey plans to ensure optimal retail coverage (minimum 15 outlets per day).
• Ensure complete coverage of the assigned territory with a strong focus on key dealers and high-potential outlets.
• Execute trade schemes, ensure compliance, and lead BTL (Below The Line) marketing activities.
• Plan, train, coach, and monitor Distributor Sales Representatives (DSRs) for effective execution.
• Drive retail penetration, manage key accounts, and ensure successful product launches and placements.
• Identify gaps in retail servicing and coordinate with BM for corrective actions.

Skills

New market identification

Distributor relationship management

Stock planning

Route/journey planning

Retail coverage

Trade schemes execution

DSR training & coaching

Key account management

Retail gap analysis

Job description

• Identify and develop new markets while assessing the business potential of each distribution territory.
• Manage and strengthen distributor relationships, ensuring performance improvement and business growth.
• Plan and monitor stock and inventory levels in coordination with distributors.
• Design and execute effective journey plans to ensure optimal retail coverage (minimum 15 outlets per day).
• Ensure complete coverage of the assigned territory with a strong focus on key dealers and high-potential outlets.
• Execute trade schemes, ensure compliance, and lead BTL (Below The Line) marketing activities.
• Plan, train, coach, and monitor Distributor Sales Representatives (DSRs) for effective execution.
• Drive retail penetration, manage key accounts, and ensure successful product launches and placements.
• Identify gaps in retail servicing and coordinate with BM for corrective actions.