Area Business Manager

OKAYA; Coimbatore District; On-site; INR 500,000 - 900,000; Full time

Job summary

OKAYA is seeking a field sales professional to identify and develop new markets across distribution territories in Tamil Nadu. You will assess business potential, strengthen distributor relationships, and plan stock with the aim of sustained growth and high performance.

Design and execute journey plans for retail coverage (min 15 outlets daily), ensure territory coverage, drive product launches, and coordinate with BM for corrective actions.

Responsibilities

• Identify and develop new markets across distribution territories in Tamil Nadu and assess business potential.
• Manage and strengthen distributor relationships, ensuring performance improvement and business growth.
• Plan and monitor stock and inventory levels in coordination with distributors.
• Design and execute effective journey plans to ensure optimal retail coverage (minimum 15 outlets per day).
• Ensure complete coverage of the assigned territory with a strong focus on key dealers and high-potential outlets.
• Execute trade schemes, ensure compliance, and lead BTL marketing activities.
• Plan, train, coach, and monitor Distributor Sales Representatives for effective execution.
• Drive retail penetration, manage key accounts, and ensure successful product launches and placements.
• Identify gaps in retail servicing and coordinate with BM for corrective actions.

Job description

• Identify and develop new markets while assessing the business potential of each distribution territory.
• Manage and strengthen distributor relationships, ensuring performance improvement and business growth.
• Plan and monitor stock and inventory levels in coordination with distributors.
• Design and execute effective journey plans to ensure optimal retail coverage (minimum 15 outlets per day).
• Ensure complete coverage of the assigned territory with a strong focus on key dealers and high-potential outlets.
• Execute trade schemes, ensure compliance, and lead BTL (Below The Line) marketing activities.
• Plan, train, coach, and monitor Distributor Sales Representatives (DSRs) for effective execution.
• Drive retail penetration, manage key accounts, and ensure successful product launches and placements.
• Identify gaps in retail servicing and coordinate with BM for corrective actions.