Area Business Manager

OKAYA; Gwalior District; On-site; INR 600,000 - 900,000; Full time

Job summary

OKAYA is seeking a field sales professional to identify and develop new markets across the assigned territory in Madhya Pradesh. You will manage distributor relationships, plan stock with partners, and design journey plans to ensure retail coverage of at least 15 outlets per day.

You will drive trade schemes, lead BTL activities, and train DSRs to execute plans, while focusing on key dealers and high-potential outlets for successful product launches.

Qualifications

• Experience in sales and distributor management.
• Willingness to travel and cover multiple outlets daily.
• Ability to plan stock, train teams, and drive product launches.

Responsibilities

• Identify and develop new markets while assessing distribution potential.
• Manage and strengthen distributor relationships, driving performance and growth.
• Plan and monitor stock and inventory with distributors.
• Design and execute journey plans to ensure retail coverage (min 15 outlets/day).
• Ensure territory coverage with focus on key dealers and high-potential outlets.
• Execute trade schemes and lead BTL marketing activities.
• Plan, train, coach, and monitor DSRs for effective execution.
• Drive retail penetration, manage key accounts, ensure product launches and placements.
• Identify retail servicing gaps and coordinate corrective actions with BM.

Skills

Market development

Distributor management

Stock planning

Retail coverage planning

BTL marketing

Sales training

Key account management

Product launches

Job description

• Identify and develop new markets while assessing the business potential of each distribution territory.
• Manage and strengthen distributor relationships, ensuring performance improvement and business growth.
• Plan and monitor stock and inventory levels in coordination with distributors.
• Design and execute effective journey plans to ensure optimal retail coverage (minimum 15 outlets per day).
• Ensure complete coverage of the assigned territory with a strong focus on key dealers and high-potential outlets.
• Execute trade schemes, ensure compliance, and lead BTL (Below The Line) marketing activities.
• Plan, train, coach, and monitor Distributor Sales Representatives (DSRs) for effective execution.
• Drive retail penetration, manage key accounts, and ensure successful product launches and placements.
• Identify gaps in retail servicing and coordinate with BM for corrective actions.