Area Business Manager

OKAYA; Balasore; On-site; INR 350,000 - 600,000; Full time

Job summary

OKAYA in India is seeking a field sales professional to identify and develop new markets across distribution territories and strengthen distributor relationships. The role focuses on planning stock, designing journey plans, and ensuring robust retail coverage with emphasis on key dealers and high-potential outlets.

You will execute trade schemes, lead BTL marketing activities, and train Distributor Sales Representatives to drive successful product launches and placements while coordinating with

Responsibilities

• Identify and develop new markets while assessing the business potential of each distribution territory.
• Manage and strengthen distributor relationships, ensuring performance improvement and business growth.
• Plan and monitor stock and inventory levels in coordination with distributors.
• Design and execute effective journey plans to ensure optimal retail coverage (minimum 15 outlets per day).
• Ensure complete coverage of the assigned territory with a strong focus on key dealers and high-potential outlets.
• Execute trade schemes, ensure compliance, and lead BTL (Below The Line) marketing activities.
• Plan, train, coach, and monitor Distributor Sales Representatives (DSRs) for effective execution.
• Drive retail penetration, manage key accounts, and ensure successful product launches and placements.
• Identify gaps in retail servicing and coordinate with BM for corrective actions.

Job description

• Identify and develop new markets while assessing the business potential of each distribution territory.
• Manage and strengthen distributor relationships, ensuring performance improvement and business growth.
• Plan and monitor stock and inventory levels in coordination with distributors.
• Design and execute effective journey plans to ensure optimal retail coverage (minimum 15 outlets per day).
• Ensure complete coverage of the assigned territory with a strong focus on key dealers and high-potential outlets.
• Execute trade schemes, ensure compliance, and lead BTL (Below The Line) marketing activities.
• Plan, train, coach, and monitor Distributor Sales Representatives (DSRs) for effective execution.
• Drive retail penetration, manage key accounts, and ensure successful product launches and placements.
• Identify gaps in retail servicing and coordinate with BM for corrective actions.