Appointment Setting Specialist

Education Technology a community under CXO TV; Kolkata District; Hybrid; INR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work environment

Career growth opportunities

Performance incentives

Job summary

Techplus Media, operating CXO TV, seeks an energetic Senior IMC to drive SDR, lead generation, and appointment setting for enterprise campaigns. You will identify senior decision-makers, run outbound outreach, schedule meetings, and secure registrations for CXO events across multiple regions.

Flexibility to work shifts is required. The role combines SDR, lead gen, and delegate acquisition, with a focus on building executive relationships and precise CRM management in a fast-paced,

Qualifications

• Excellent spoken and written English (Mandatory).
• Strong communication and interpersonal skills.
• Confidence in making outbound calls to senior executives.
• Experience with cold calling and consultative conversations.
• Good LinkedIn prospecting and email communication skills.
• Ability to work independently and achieve monthly targets.
• Strong negotiation and follow-up abilities.
• Comfortable working in a fast-paced environment.

Responsibilities

• Identify and research target enterprise accounts and decision-makers.
• Generate qualified B2B leads through outbound calling, email outreach, LinkedIn, and other channels.
• Qualify prospects based on campaign objectives and client requirements.
• Maintain an accurate sales pipeline and CRM database.
• Schedule meetings between qualified prospects and the sales/business development team.
• Conduct outbound prospecting campaigns.
• Follow up with prospects to maximize meeting conversions.
• Coordinate calendars and ensure smooth meeting execution.
• Invite and confirm senior technology and business leaders for executive roundtables, conferences, webinars, and leadership forums.
• Engage CIOs, CTOs, CISOs, IT Heads, Digital Leaders, and business executives.
• Maintain high-quality attendee profiles aligned with sponsor objectives.
• Drive registrations and attendance for both physical and virtual events.
• Build long-term relationships with enterprise decision-makers.
• Maintain regular communication with prospects and existing contacts.
• Understand customer business priorities and technology initiatives.
• Build and maintain accurate enterprise databases.
• Update CRM with interactions, follow-ups, and meeting outcomes.

Skills

English communication

Outbound calling

LinkedIn prospecting

Email communication

Independent target achievement

Negotiation

Fast-paced work

Education

Graduate in any discipline

Tools

CRM

Job description

Position: Appointment Setting Specialist

About Techplus Media

CXO TV, a flagship brand of Techplus Media, is an executive engagement platform connecting technology brands with CIOs, CTOs, CISOs, Digital Leaders, and enterprise decision-makers.

Through CXO interviews, roundtables, conferences, webinars, and leadership forums, CXO TV enables meaningful conversations, peer learning, and business engagement across India’s enterprise technology ecosystem.

Role Overview

We are looking for an energetic and result-oriented Senior IMC (Inside Market Consultant) to support our enterprise marketing and business development initiatives.

This role combines Sales Development Representative (SDR), Lead Generation, Appointment Generation, and Delegate Acquisition responsibilities. The ideal candidate will identify and engage senior decision-makers, qualify opportunities, schedule meetings for the sales team, and drive registrations for exclusive CXO events. As this role supports global campaigns, candidates must be flexible to work in shifts aligned with the assigned campaign’s regional time zone (APAC, Middle East, Europe, Australia, UK, or North America).

If you’re confident speaking with senior executives, enjoy building relationships, and thrive in a performance-driven environment, we’d love to hear from you.

Key Responsibilities

SDR & Lead Generation

• Identify and research target enterprise accounts and decision-makers.
• Generate qualified B2B leads through outbound calling, email outreach, LinkedIn, and other channels.
• Qualify prospects based on campaign objectives and client requirements.
• Maintain an accurate sales pipeline and CRM database.

Appointment Generation

• Schedule meetings between qualified prospects and the sales/business development team.
• Conduct outbound prospecting campaigns.
• Follow up with prospects to maximize meeting conversions.
• Coordinate calendars and ensure smooth meeting execution.

Delegate Acquisition

• Invite and confirm senior technology and business leaders for executive roundtables, conferences, webinars, and leadership forums.
• Engage CIOs, CTOs, CISOs, IT Heads, Digital Leaders, and business executives.
• Maintain high-quality attendee profiles aligned with sponsor objectives.
• Drive registrations and attendance for both physical and virtual events.

Relationship Management

• Build long-term relationships with enterprise decision-makers.
• Maintain regular communication with prospects and existing contacts.
• Understand customer business priorities and technology initiatives.

Database Management

• Build and maintain accurate enterprise databases.
• Update CRM with interactions, follow-ups, and meeting outcomes.Ensure data quality and reporting accuracy.

Required Skills

• Excellent spoken and written English (Mandatory)
• Strong communication and interpersonal skills
• Confidence in making outbound calls to senior executives
• Experience with cold calling and consultative conversations
• Good LinkedIn prospecting and email communication skills
• Ability to work independently and achieve monthly targets
• Strong negotiation and follow-up abilities
• Comfortable working in a fast-paced environment

Eligibility Criteria

• Minimum 2 years of experience in any of the following:
• SDR (Sales Development Representative)
• Lead Generation
• Appointment Setting
• Delegate Acquisition
• B2B Inside Sales
• Business Development
• Event Delegate Acquisition
• Fluent spoken and written English
• Experience interacting with senior decision-makers
• Strong phone etiquette and communication skills
• Graduate in any discipline

Flexible to work in shifts based on the assigned campaign’s regional time zone.

Preferred

Candidates with experience in:

• B2B Technology Media
• SaaS
• IT Services
• Technology Events
• Conference Production
• Digital Marketing Agencies
• Executive Engagement
• Enterprise Sales

Key Performance Indicators (KPIs)

• Qualified Leads Generated
• Meetings Scheduled
• Delegate Registrations
• Event Attendance Conversion
• Lead-to-Opportunity Conversion
• CRM Accuracy
• Monthly Revenue Contribution
• Client Satisfaction

Why Join Techplus Media?

• Work with India’s leading enterprise technology community.
• Engage directly with CIOs, CTOs, CISOs, and business leaders.
• Collaborate with global technology brands.
• Attractive incentives and career growth opportunities.
• Hybrid work environment.
• Learning-driven and entrepreneurial culture.