Digital Marketing Executive

TechKshetra Info; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Performance incentives

Career growth opportunities

Job summary

TechKshetra Info Solutions Pvt. Ltd. in Bangalore is seeking a Digital Marketing Executive to spearhead B2B lead generation and digital campaigns. The role focuses on enhancing online presence, generating qualified leads, and driving business growth for IT, ERP, SaaS, and AI products.

You will manage LinkedIn, Instagram, Facebook, YouTube, and other channels, run SEO and paid campaigns, analyze performance using Google Analytics, and report on ROI. On-site work with immediate joining.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Digital Marketing, SEO, Google Ads, or related certifications are a plus.
• Experience with B2B lead generation and IT/software marketing is beneficial.
• Strong understanding of digital marketing metrics and campaign optimization.

Responsibilities

• Develop and execute B2B lead-generation strategies through digital channels.
• Generate qualified leads and opportunities for IT, ERP, SaaS, AI, and software products.
• Create and manage content for social media, blogs, emails, and campaigns.
• Plan and optimize SEO, including on-page and off-page techniques.
• Create and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Monitor performance, ROI, and lead quality; provide regular reports.

Skills

Digital Marketing

B2B Lead Generation

SEO & SEM

Social Media Marketing

Google Analytics

LinkedIn Prospecting

Canva basics

Education

Bachelor's degree in Marketing/Business

Digital Marketing Certifications

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Search Console

Job description

We're Hiring – Digital Marketing Executive

Company: Techkshetra Info Solutions Pvt. Ltd.

Location: Bangalore, Karnataka (In-Person Only)

Immediate joiners preferred.

Employment Type: Full-Time | On-Site

Department: Marketing

Experience: 1–3 Years

CTC: ₹4 LPA – ₹6 LPA

Position: Digital Marketing Executive

About Techkshetra – Techkshetra Info Solutions Pvt. Ltd. is an IT solutions company established in 2016, specializing in ERP, SaaS, AI-based applications, customized software solutions, and IT services for corporate and government clients. We are looking for a result-oriented Digital Marketing Executive who can take ownership of digital marketing activities, generate qualified business leads, strengthen our online presence, and contribute directly to business growth.

Duties & Responsibilities

Lead Generation & Business Growth

• Develop and execute B2B lead-generation strategies through digital channels.
• Generate qualified leads and business opportunities for the company's IT, ERP, SaaS, AI, and software products.
• Identify and target relevant industries, companies, decision-makers, and potential clients.
• Generate leads through LinkedIn, Google, social media, email marketing, websites, online campaigns, and other digital channels.
• Research and build relevant prospect databases for the Business Development team.
• Monitor lead quality, lead sources, conversion rates, and campaign performance.
• Work closely with the Business Development and Sales teams to ensure proper lead handover and follow-up.
• Experiment with new lead-generation methods and continuously improve campaign effectiveness.

Digital Marketing

• Plan and execute digital marketing campaigns to increase brand visibility, website traffic, engagement, and lead generation.
• Manage company profiles across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
• Create engaging content for social media, websites, blogs, email campaigns, and promotional activities.
• Plan and execute SEO activities, including keyword research, on-page SEO, off-page SEO, and basic technical SEO.
• Create, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Monitor website traffic, campaign performance, engagement, leads, conversions, and ROI.
• Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.
• Conduct competitor and market research to identify new marketing and lead-generation opportunities.
• Support email marketing, WhatsApp marketing, content marketing, and online promotional campaigns.
• Prepare regular reports covering leads generated, lead sources, campaign performance, conversion rates, website traffic, and ROI.
• Stay updated with digital marketing trends, SEO updates, social media algorithms, advertising platforms, and B2B marketing practices.

Required Skills

• Strong understanding of Digital Marketing and B2B Lead Generation.
• Practical knowledge of SEO, SEM, Social Media Marketing, and Paid Advertising.
• Hands-on knowledge of Google Ads, Meta Ads, and LinkedIn Marketing.
• Experience in generating B2B leads for IT, software, SaaS, ERP, or technology companies will be an advantage.
• Good knowledge of social media management and content marketing.
• Working knowledge of Google Analytics and Google Search Console.
• Knowledge of LinkedIn prospecting and lead-generation techniques.
• Basic knowledge of Canva or similar creative tools.
• Strong analytical, communication, and problem‑solving skills.
• Ability to work with targets and measure marketing performance.
• Self‑motivated, proactive, and result‑oriented approach.

Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Digital Marketing, SEO, Google Ads, or related certifications will be an added advantage.

Preferred Candidate

Candidates with experience in B2B lead generation, IT/software marketing, SaaS, ERP, AI products, or technology marketing will be preferred. The ideal candidate should be someone who can generate leads, create effective digital campaigns, analyze results, and convert marketing activities into measurable business opportunities.

Job Requirements

Required Skills

• Strong understanding of Digital Marketing and B2B Lead Generation.
• Practical knowledge of SEO, SEM, Social Media Marketing, and Paid Advertising.
• Hands‑on knowledge of Google Ads, Meta Ads, and LinkedIn Marketing.
• Experience in generating B2B leads for IT, software, SaaS, ERP, or technology companies will be an advantage.
• Good knowledge of social media management and content marketing.
• Working knowledge of Google Analytics and Google Search Console.
• Knowledge of LinkedIn prospecting and lead‑generation techniques.
• Basic knowledge of Canva or similar creative too

TechKshetra Info Solutions Pvt. Ltd.,
ISO 27001:2022 certified

Compensation, Incentives & Career Growth

CTC: ₹4 LPA – ₹6 LPA, based on experience, skills, and interview performance.

• Performance-based variable pay
• Attractive incentives linked to lead generation, campaign performance, and business growth
• Merit-based salary growth based on individual performance and contribution
• Opportunities for career advancement and increased responsibilities
• Recognition and rewards for consistent performance and measurable results

Why Join Techkshetra?

• Work on IT, SaaS, ERP, AI, and technology products
• Gain practical experience in B2B digital marketing and lead generation
• Work closely with Sales, Business Development, Product, and Management teams
• Opportunity to independently execute and optimize marketing campaigns
• Exposure to multiple digital marketing and lead‑generation tools
• Performance‑driven environment with incentives and career growth opportunities
• Opportunity to directly contribute to the company's business growth