Digital Growth Specialist

Techplus Media Pvt Ltd.; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

WFH flexibility

Job summary

Techplus Media Pvt Ltd. is seeking a Senior SEO, GEO & Digital Growth Specialist to own organic growth, AI search visibility, and affiliate marketing. The role covers technical SEO, GEO, AEO, digital PR, and analytics to drive performance.

You will work across content, affiliates, and landing pages to maximize organic growth. The candidate should bring 3–5 years of SEO/Digital Marketing experience, knowledge of GA4, GSC, and prominent SEO tools, and a proven track record in B2B tech or SaaS

Qualifications

• 3–5 years of experience in SEO, Digital Marketing, or Organic Growth.
• Experience with B2B technology companies, SaaS, media, or enterprise businesses is preferred.
• Graduate in any discipline.
• Strong analytical and communication skills.

Responsibilities

• Develop and execute comprehensive SEO strategies.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize on-page and off-page SEO.
• Build high-quality backlinks through ethical link-building strategies.
• Improve keyword rankings and organic website traffic.
• Perform regular technical SEO audits.
• Manage GA4, GSC, and reporting platforms.
• Track website traffic, rankings, conversions, and AI visibility.
• Prepare weekly and monthly dashboards.

Skills

Technical SEO

GEO/AEO

GA4 & GSC

SEO tools

WordPress CMS

Schema markup

Affiliate marketing

Digital PR

Content strategy

Analytics & reporting

Education

Graduate degree

Tools

Ahrefs

SEMrush

Screaming Frog

Moz

WordPress (CMS)

Job description

CXO TV, a flagship brand of Techplus Media, is a leading B2B technology media and executive engagement platform connecting global technology brands with CIOs, CTOs, CISOs, Digital Leaders, and enterprise decision‑makers. Through executive interviews, roundtables, conferences, webinars, thought leadership, and digital campaigns, CXO TV empowers organizations to build meaningful relationships with enterprise leaders across India, APAC, ANZ, the Middle East, Europe, and North America. We are committed to driving digital innovation through content, AI‑powered search visibility, and data‑driven marketing strategies.

Role Overview

We are looking for an energetic and result‑oriented Senior SEO, GEO & Digital Growth Specialist to take complete ownership of our website’s organic growth, AI search visibility, affiliate marketing, and overall digital performance. This hands‑on role involves planning, executing, and optimizing every aspect of website growth—from technical SEO and content optimisation to Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), digital PR, affiliate marketing, website performance, analytics, and conversion optimisation. The ideal candidate is passionate about AI‑powered search, understands modern search algorithms, and can build long‑term organic growth strategies.

Key Responsibilities

Search Engine Optimisation (SEO)

• Develop and execute comprehensive SEO strategies.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize on‑page and off‑page SEO.
• Build high‑quality backlinks through ethical link‑building strategies.
• Improve keyword rankings and organic website traffic.
• Perform regular technical SEO audits.

Generative Engine Optimisation (GEO)

• Optimize website content for AI search engines including ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Microsoft Copilot.
• Improve AI search visibility and entity recognition.
• Implement structured data and schema markup.
• Increase AI‑generated referral traffic and citations.
• Monitor GEO performance and recommend continuous improvements.

Website Management

• Manage and optimise the company website and landing pages.
• Ensure website speed, security, uptime, and user experience.
• Improve Core Web Vitals and technical performance.
• Work closely with developers for implementation of SEO recommendations.

Content & Digital Growth

• Develop SEO‑driven content strategies.
• Optimise blogs, landing pages, case studies, videos, and resource pages.
• Improve internal linking architecture.
• Identify content opportunities based on search trends.

Affiliate Marketing

• Build and manage affiliate marketing partnerships.
• Identify new affiliate opportunities.
• Track affiliate performance and revenue growth.
• Manage affiliate reporting and optimisation.

Digital PR & Guest Posting

• Develop digital PR strategies.
• Identify high‑authority publisher opportunities.
• Manage guest posting campaigns.
• Increase domain authority through quality backlinks.

Analytics & Performance Reporting

• Manage Google Analytics 4, Google Search Console, Bing Webmaster Tools, and SEO reporting platforms.
• Track website traffic, rankings, conversions, backlinks, and AI visibility.
• Prepare weekly and monthly management dashboards.
• Present insights and recommendations based on performance data.

AI & Automation

• Leverage AI tools for content optimisation and workflow automation.
• Stay updated with the latest SEO, GEO, and AI search trends.
• Recommend new growth opportunities using AI technologies.

Required Skills

• Strong understanding of Technical SEO.
• Hands‑on experience with GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation).
• Experience with Google Analytics 4, Google Search Console, and Bing Webmaster Tools.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or similar platforms.
• Experience with WordPress or other CMS platforms.
• Knowledge of schema markup and structured data.
• Understanding of affiliate marketing and digital PR.
• Strong analytical, problem‑solving, and reporting skills.
• Excellent written and verbal communication.

Eligibility Criteria

• Minimum 3–5 years of experience in SEO, Digital Marketing, or Organic Growth.
• Proven experience managing end‑to‑end SEO projects.
• Experience working with B2B technology companies, SaaS, media, or enterprise businesses is preferred.
• Graduate in any discipline.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Experience

• Enterprise SEO
• B2B Technology Marketing
• SaaS Marketing
• AI Search Optimisation (GEO/AEO)
• Affiliate Marketing
• Digital PR
• Content Marketing
• Website Conversion Rate Optimisation (CRO)
• WordPress Development

Key Performance Indicators (KPIs)

• Organic Traffic Growth
• Keyword Ranking Improvements
• AI Search Visibility & Citations
• Organic Lead Generation
• Domain Authority Growth
• Quality Backlinks Acquired
• Affiliate Revenue Growth
• Landing Page Conversion Rate
• Website Performance (Core Web Vitals)
• Website Health Score
• Organic Engagement Metrics
• Monthly Digital Growth Reports

Why Join Techplus Media?

• Work with one of India’s leading B2B technology media platforms.
• Drive the digital growth strategy for CXOTV and Techplus Media.
• Gain exposure to enterprise technology brands and global campaigns.
• Opportunity to work on AI‑powered search optimisation and emerging technologies.
• Performance‑driven culture with strong learning and career growth opportunities.
• Work From Home (WFH) flexibility.

Apply Now

Interested candidates may send their CV to: [e-mail]