Analyst - Campaign Management (Immediate Joiners Only)

iOPEX; Chennai District, Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

iOPEX is seeking a results-driven digital advertising specialist in Chennai to manage end-to-end campaigns across Google, Meta, and programmatic channels. You will define objectives, set audiences, monitor performance, and deliver data-backed insights to optimize ROAS and conversions.

The role requires a bachelor's degree in Marketing or related field and hands-on experience with major ad platforms. Join a collaborative team and influence budget allocation decisions based on performance data.

Qualifications

• Minimum 8 months+ years of relevant experience in Campaign Optimization.
• Should have worked on any Platforms.
• Google Ads or Meta Ads or Programmatic or GAM or CM 360 or Paid Campaigns.
• Bachelor's degree in Marketing, Business Administration, or a related quantitative field.

Responsibilities

• Manage the end-to-end lifecycle of digital advertising campaigns, encompassing strategy, setup, execution, and continuous optimization.
• Ensure timely and accurate launch of campaigns across various digital platforms, aligning messaging and targeting with strategic goals.
• Conduct continuous monitoring and optimization of campaigns to maximize performance against established KPIs, including ROAS, CPA, CTR, and conversion rates.
• Produce comprehensive campaign performance reports, providing actionable insights, data-backed recommendations, and identifying opportunities for upsell and cross-sell.
• Perform in-depth metric analysis for conversion and lead generation across display, mobile, and video channels.
• Utilize analytics tools to pull and interpret reports from diverse platforms, measuring cross-channel customer experiences.
• Conduct historical performance analysis to support client initiatives and inform strategies for incremental budget allocation

Skills

Campaign optimization

Digital advertising

Data analysis

Education

Bachelor's degree in Marketing/Business Admin

Tools

Google Ads

Meta Ads

Programmatic

GAM

CM 360

Paid Campaigns

Job description

Key Responsibilities

• Manage the end-to-end lifecycle of digital advertising campaigns, encompassing strategy, setup, execution, and continuous optimization. Collaborate with clients and internal stakeholders to define campaign objectives, target audiences, and key performance indicators.
• Ensure timely and accurate launch of campaigns across various digital platforms, aligning messaging and targeting with strategic goals.
• Conduct continuous monitoring and optimization of campaigns to maximize performance against established KPIs, including ROAS, CPA, CTR, and conversion rates.
• Produce comprehensive campaign performance reports, providing actionable insights, data-backed recommendations, and identifying opportunities for upsell and cross-sell.
• Perform in-depth metric analysis for conversion and lead generation across display, mobile, and video channels.
• Utilize analytics tools to pull and interpret reports from diverse platforms, measuring cross-channel customer experiences.
• Conduct historical performance analysis to support client initiatives and inform strategies for incremental budget allocation

Requirements

• Minimum 8 months+ years of relevant experience in Campaign Optimization.
• Should have worked on any Platforms.
• Goolge Ads or Meta Ads or Programmatic or GAM or CM 360 or Paid Campaigns.
• Bachelor's degree in Marketing, Business Administration, or a related quantitative field.