Digital Media Strategist & Performance Analyst

Maverick; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Maverick is seeking a data-driven digital marketing specialist to design end-to-end roadmaps across Social Media, Search, and Programmatic channels. You will set up analytics tracking and deliver detailed performance reports to guide decision-making.

The role demands translating complex campaign data into actionable insights and ongoing optimization to maximize ROI within allocated budgets. Strong proficiency in GA4 and Meta Business Suite is required.

Qualifications

• Experience in digital marketing strategy and campaign management.
• Understanding of data-driven marketing and performance optimization.
• Managing campaigns across Social Media, Search, and Programmatic advertising channels.
• Excellent communication and presentation skills to explain performance insights to stakeholders.

Responsibilities

• Build end-to-end digital roadmaps across Social Media, Search, and Programmatic channels.
• Set up analytics tracking and dashboards to measure performance.
• Deliver detailed performance reports and insights to stakeholders.
• Continuously optimize campaigns to maximize ROI and budget efficiency.

Skills

Digital marketing strategy

Campaign management

Data-driven marketing

Analytics and reporting

Stakeholder communication

Tools

Google Analytics 4

Meta Business Suite

Google Ads

Google Tag Manager

Job description

Google Analytics 4|Meta Business Suite|Google Ads|Google Tag Manager

About The Role

This role focuses on data-driven digital marketing strategy and campaign performance optimization. The selected candidate will be responsible for building end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels, setting up analytics tracking, and delivering detailed performance reports. The role requires someone who can translate complex campaign data into actionable insights and continuously optimize campaigns to ensure maximum ROI and efficient budget utilization. Strong expertise in GA4, Meta Business Suite, and LinkedIn Campaign Manager is required.

Job Requirements

• Experience in digital marketing strategy and campaign management
• Understanding of data-driven marketing and performance optimization
• Managing campaigns across Social Media, Search, and Programmatic advertising channels
• Excellent communication and presentation skills to explain performance insights to stakeholders

Tool Set

• Google Analytics 4
• Meta Business Suite
• Google Ads
• Google Tag Manager