Digital Media Strategist & Performance Analyst

MBSL; Gurugram District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

MBSL is seeking a data-driven digital marketing professional to lead performance optimization across social, search and programmatic channels. The role involves building end-to-end digital roadmaps, setting up analytics tracking, and delivering detailed reports to stakeholders.

The ideal candidate will translate complex campaign data into actionable insights, continuously optimize campaigns for ROI and efficient budget use, with strong familiarity of GA4, Meta Business Suite, and LinkedIn

Qualifications

• Experience in digital marketing strategy and campaign management.
• Understanding of data-driven marketing and performance optimization.
• Managing campaigns across Social Media, Search, and Programmatic advertising channels.
• Excellent communication and presentation skills to explain performance insights to stakeholders.

Responsibilities

• Build end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels.
• Set up analytics tracking and deliver detailed performance reports.
• Translate complex campaign data into actionable insights and continuously optimize campaigns for maximum ROI and budget efficiency.

Skills

Digital marketing strategy

Campaign management

Data-driven marketing

Communication & presentation

Tools

GA4

Meta Business Suite

LinkedIn Campaign Manager

Job description

About The Role

This role focuses on data-driven digital marketing strategy and campaign performance optimization . The selected candidate will be responsible for building end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels , setting up analytics tracking, and delivering detailed performance reports. The role requires someone who can translate complex campaign data into actionable insights and continuously optimize campaigns to ensure maximum ROI and efficient budget utilization. Strong expertise in GA4, Meta Business Suite, and LinkedIn Campaign Manager is required.

Job Requirements

• Experience in digital marketing strategy and campaign management


• Understanding of data-driven marketing and performance optimization


• Managing campaigns across Social Media, Search, and Programmatic advertising channels


• Excellent communication and presentation skills to explain performance insights to stakeholders