Digital Campaign Manager | Performance Marketing Specialist

Gatitaa Technology; Pune District; On-site; INR 500,000 - 800,000; Full time

Job summary

Gatitaa is seeking a Campaign Manager to plan, execute, and optimize data-driven digital marketing campaigns across Meta and Google Ads. You will develop dashboards and reports to track performance and ROI, collaborating with marketing, content, and sales teams.

The role focuses on optimizing reach, traffic, leads, and conversions while monitoring KPIs and implementing data-backed improvements to drive business growth.

Qualifications

• Bachelor's degree in Marketing or related field (or equivalent).
• Hands-on experience with Meta Ads and Google Ads preferred.

Responsibilities

• Plan, execute, and manage data-driven digital marketing and performance campaigns.
• Manage campaigns across digital advertising platforms for reach, traffic, leads, and conversions.
• Monitor performance, analyze trends, and optimize campaigns for ROI.
• Create weekly and monthly performance reports for internal review.
• Develop dashboards and analytics reports using Looker Studio.
• Collaborate with marketing, content, creative, and sales teams.

Skills

Meta Ads

Google Ads

Campaign optimization

Education

Any Graduate

Tools

Looker Studio

Job description

Job Title: Campaign Manager Experience: 1 to 2 Years Location: Pune (WFO) Employment Type: Full-time

Job Description: Gatitaa is looking for a talented, strategic, and results-driven Campaign Manager to join our growing digital marketing team.

Role & Responsibilities

• Plan, execute, and manage data-driven digital marketing and performance campaigns aligned with business and marketing objectives.


• Manage and optimize campaigns across relevant digital advertising, paid media, and performance marketing platforms.


• Monitor campaign performance, analyze trends, and implement optimization strategies to improve campaign efficiency and results.


• Optimize campaigns to achieve key objectives such as reach, traffic, leads, conversions, customer acquisition, and ROI.


• Track and evaluate campaign KPIs and performance metrics to measure effectiveness and identify areas for improvement.


• Analyze campaign data and audience insights to develop actionable recommendations and performance improvement strategies.


• Conduct regular campaign audits and performance reviews to identify opportunities for optimization and growth.


• Create and maintain weekly and monthly campaign performance reports for internal review and decision-making.


• Develop, update, and manage performance dashboards and analytics reports using Looker Studio.


• Collaborate with marketing, content, creative, sales, and business teams to ensure campaigns meet brand guidelines, content standards, and business requirements.


• Stay updated with digital advertising trends, platform updates, audience behavior, and performance marketing best practices.


• Continuously test and optimize campaign creatives, targeting, messaging, budgets, and strategies to improve overall campaign performance.

Preferred candidate profile

• Hands-on experience managing Meta Ads campaigns.


• Hands-on experience managing Google Ads campaigns.


• Proficiency in Looker Studio for campaign reporting and performance analysis.


• Good understanding of digital marketing metrics and campaign optimization.

Qualifications & Skills: Any Graduate