Executive - Performance Marketing (Paid Media)

Supertribe; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Supertribe is seeking a detail-oriented Performance Marketer to evaluate campaign performance, generate insights, and support client success. The role focuses on data-driven optimization across Google Ads, Meta Ads, and LinkedIn Ads, with emphasis on CTR, conversions, and ROAS.

The ideal candidate has 2-3 years of digital marketing experience, strong Excel/Sheets skills, and excellent communication. This hands-on position involves cross-functional collaboration to drive campaigns in line with

Qualifications

• Experience with digital advertising platforms and tools.
• Proficiency in campaign setup, optimization, and analysis.
• Ability to identify optimization opportunities based on data-driven insights.
• Familiarity with PPC, SEM, and social media advertising.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Excellent written and verbal communication skills.
• 2-3 years of experience in digital marketing.

Responsibilities

• Evaluate the performance of digital advertising campaigns across platforms, focusing on metrics like CTR, conversion rate, and ROAS.
• Provide regular reports and actionable insights to internal teams and clients.
• Analyze large datasets to identify trends and opportunities for optimization.
• Assist in the management and optimization of campaigns on Google Ads and Meta Ads.
• Collaborate with cross-functional teams to ensure campaigns align with marketing goals.
• Monitor budgets and pacing, and contribute to optimization strategies.

Skills

Campaign optimization

Data analysis

Excel/Google Sheets

Communication skills

Digital marketing concepts

Experience in digital marketing

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Job Summary

We are seeking a detail-oriented and results-driven individual to join our team as a Performance Marketer. As a Performance Marketer, you will play a crucial role in evaluating campaign performance, generating insights, and contributing to the success of our clients.

Responsibilities

• Campaign Analysis:
  • Evaluate the performance of digital advertising campaigns on various platforms, focusing on key metrics such as click-through rates, conversion rates, and return on ad spend.
  • Provide regular reports and actionable insights to internal teams and clients.
• Data Interpretation:
  • Analyze large datasets to identify trends, patterns, and opportunities for optimization.
  • Work closely with the digital marketing team to refine strategies based on data-driven insights.
• Ad Platform Management:
  • Assist in the management and optimization of digital advertising campaigns, with a primary focus on platforms like Google Ads and Facebook Ads.
  • Collaborate with cross-functional teams to ensure campaigns align with overall marketing goals.
• Budget Monitoring:
  • Support the monitoring of campaign budgets and pacing, providing recommendations for efficient resource allocation.
  • Contribute to budget optimization strategies based on performance analysis.

Qualifications

• Experience with digital advertising platforms and tools, such as Google Ads, Meta Ads and LinkedIn Ads
• Proficiency in campaign setup, optimization, and analysis
• Ability to identify and act on campaign optimization opportunities based on data-driven insights
• Familiarity with digital marketing concepts, including PPC, SEM, and social media advertising.
• Strong analytical skills and proficiency in Excel or Google Sheets
• Excellent written and verbal communication skills
• Bachelors degree in Marketing, Business, or a related field
• 2-3 years of experience in digital marketing, with a focus on campaign analysis and optimization.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.