Sr. Digital Analyst (Paid Media)

Virtuhr; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Virtuhr in Mumbai is seeking a Senior Digital Analyst - Paid media specialist to lead high-performing campaigns across Meta, Google, and LinkedIn. You will optimize ad spend, analyze performance, and translate data into actionable insights.

You should have 3-4 years in performance marketing, hands-on experience with GA4, GTM, and conversion tracking, and relevant certifications are a plus.

This role focuses on driving ROI through audience targeting, optimization, and clear reporting of ad results.

Qualifications

• 3-4 years of hands-on experience in performance marketing.
• Proven track record in Meta Ads, Google Ads, and LinkedIn Ads campaigns.
• Strong analytical skills with GA4 and GTM and conversion tracking.

Responsibilities

• Develop and manage paid media campaigns across Meta, Google, and LinkedIn.
• Optimise ad spend, bids, and targeting strategies for ROI.
• Understand customer journeys, lead nurturing, and CRO.
• Create reports that clearly explain ad performance and impact.

Skills

Paid media

Meta Ads

Google Ads

LinkedIn Ads

GA4

GTM

Conversion tracking

Tools

GA4

GTM

Job description

• We are looking for a Senior Digital Analyst - Paid media specialist to join our team.
• The ideal candidate should have hands-on experience with paid campaigns across platforms like Google Ads, Meta, and LinkedIn, along with a strong understanding of performance metrics, audience targeting, and conversion optimization.

Key Responsibilities:

• Develop and manage high-performing paid media campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn Ads.
• Optimise ad spend, bids, and targeting strategies for maximum ROI.
• Understanding customer journeys, lead nurturing, and CRO (Conversion Rate Optimization).
• Should be able to create reports that clearly explain ad performance and how it was affected

Requirements:

• - 3-4 years of hands-on experience in performance marketing.
• - Proven track record in Meta Ads, Google Ads, and LinkedIn Ads campaign management.
• - Strong analytical skills with expertise in GA4, GTM, and conversion tracking.
• - Google Ads, Meta Blueprint, or LinkedIn Marketing certifications are a plus.