Performance Marketing Specialist

Lokal Entrepreneurs Empowerment; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Exposure to performance marketing tools and strategies

Ownership of growth for learning products

Job summary

Lokal Entrepreneurs Empowerment in Bengaluru is seeking a Mid Level Performance Marketer to lead, scale, and optimize paid acquisition campaigns for Sahi English. The ideal candidate will have strong analytical capabilities and expertise in Meta and Google Ads to drive user acquisition and subscriptions.

This role offers the chance to work within a fast-paced startup environment, owning campaign strategies and budgets of over ₹1 Cr while directly impacting growth in Tier 2/3 markets.

Competitive salary and performance-based incentives included.

Qualifications

• 1–3 years of hands-on experience in performance marketing, specifically managing app campaigns.
• Proven experience managing and scaling ad budgets exceeding ₹1 Cr.
• Strong analytical mindset with data-driven decision-making.

Responsibilities

• Lead performance marketing strategy across various platforms.
• Drive user acquisition and optimize marketing budgets.
• Conduct A/B testing and present performance reports.

Skills

Performance marketing

Analytical capabilities

User acquisition

Ad optimization frameworks

Collaboration with creative teams

Tools

Meta Ads Manager

Google Ads

Job description

Role Overview

We are looking for a performance-driven marketer to lead and scale paid acquisition campaigns for Sahi English. This role requires strong analytical capabilities, deep platform expertise, and the ability to drive measurable growth in user acquisition, subscriptions, and revenue.

Key Responsibilities

• Own end-to-end performance marketing strategy across Meta Ads, Google Ads (Search, Display, YouTube), and other paid acquisition channels.
• Drive user acquisition and subscription growth while optimizing CAC, CPL, CPI, ROAS, and overall ROI.
• Plan, execute, and scale high-performing campaigns aligned with monthly growth targets.
• Conduct A/B testing on creatives, ad copies, landing pages, and audience segments to improve conversion rates.
• Manage and optimize marketing budgets effectively to ensure maximum return.
• Work closely with creative, content, and analytics teams to develop high-converting vernacular ad creatives.
• Track, analyze, and present campaign performance reports with actionable insights to leadership.
• Identify new growth opportunities, new channels, and emerging trends in the EdTech/learning space.

Requirements

• 1–3 years of hands‑on experience in performance marketing, specifically managing app campaigns on Meta and Google.
• Proven experience managing and scaling ₹1 Cr+ ad budgets.
• Strong expertise in Meta Ads Manager and Google Ads with performance-driven execution.
• Deep understanding of ad optimization frameworks (creative testing, bidding strategies, audience scaling, retargeting, LTV optimization).
• Strong collaboration experience with creative teams to improve CTR, CVR, and ad relevance.
• Strong analytical mindset with data-driven decision-making approach.
• Experience in EdTech, subscription models, or vernacular audience targeting is highly preferred.
• Target-oriented and comfortable in fast-growth startup environments.

What You’ll Gain

• Direct ownership of growth for a high-impact vernacular learning product.
• Opportunity to scale campaigns in Tier2/3 markets and drive real user impact.
• Exposure to cutting-edge performance marketing tools and growth strategies.
• A fast-paced startup environment with high visibility and leadership interaction.
• Competitive salary with performance-based incentives.

Experience Level

Mid Level