AI Product Marketing Manager (Growth & GTM)

Marktine; Jaipur; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Marktine is seeking an entrepreneurial Product Marketing Manager (Growth GTM) to own the end-to-end go-to-market engine. You will translate AI capabilities into high-value propositions and drive multi-channel acquisition campaigns, nurture sequences, and sales alignment.

You will work at the intersection of Product, Engineering, Sales, and Leadership to optimize pipeline, CAC, and revenue growth through data-driven strategies and rigorous measurement.

Qualifications

• 3–6 years in B2B SaaS Product Marketing or Growth Marketing.
• Proven track record in paid media and outbound campaigns generating pipeline.
• Strong copywriting for ads, emails, and long-form thought leadership.
• Experience configuring CRM workflows and attribution tracking.
• Analytical mindset with funnel metrics and budget decisions.
• Excellent cross-functional coordination with product, eng, sales, and leadership.

Responsibilities

• Own end-to-end GTM strategy translating AI capabilities into value propositions.
• Plan and execute multi-channel demand generation campaigns across LinkedIn Ads, Google, Meta, and ABM.
• Define MQL/SQL criteria and build automated nurture workflows.
• Enable sales with pitches, battlecards, and timely SLA management.

Skills

B2B SaaS

Demand Generation

Growth Marketing

CRM & Attribution

Analytics & Metrics

Cross-Functional Leadership

Tools

CRM platforms

Job description

We are looking for an entrepreneurial, data-driven Product Marketing Manager (Growth GTM) to own our end-to-end go-to-market engine. In this role, you will sit at the intersection of Product, Engineering, Sales, and Leadership. You will be responsible for translating complex AI capabilities into high-converting customer value propositions, executing multi-channel acquisition campaigns (paid ads, cold outbound, content, video), building automated lead nurturing sequences, and tightly aligning marketing with sales to drive qualified pipeline and revenue growth.

Product Positioning Cross-Functional Alignment

• Partner closely with the Product and Engineering teams to gain deep visibility into the product roadmap, features, and technical differentiators (candidate matching algorithms, automated scoring, workflow integrations).
• Translate technical capabilities into clear, compelling B2B messaging, sales collateral, customer-facing one-pagers, and feature release announcements.
• Collaborate with executive management to define target Ideal Customer Profiles (ICPs), target ACVs, and market expansion roadmaps.
• Establish weekly/monthly performance reporting cadences with leadership covering pipeline health, CAC, CPL, and attribution.

Multi-Pronged Demand Generation Performance Marketing

• Architect and execute multi-channel demand generation campaigns across paid channels (LinkedIn Ads, Google Search/Intent, Meta B2B) and outbound sequences (cold email, ABM).
• Plan, write, and oversee high-converting marketing assets: video scripts/walkthroughs, static ad creatives, landing pages, and educational recruitment whitepapers/case studies.
• Manage paid media budgets efficiently, running continuous A/B tests on hooks, copy, audience segments, and landing page conversions to lower CPL and CAC.

Lead Qualification, Nurturing Lifecycle Marketing

• Define and maintain clear criteria for MQLs, SQLs, and target account tiers based on firmographic fit and behavioral intent.
• Build and optimize automated lifecycle nurturing email workflows for leads who engage with content or demos, guiding them systematically down the funnel.
• Monitor lead health, churn risk, and conversion velocity across each stage of the funnel.

Sales Enablement Revenue Handoff

• Map and govern the end-to-end lead journey in the CRM: Lead > MQL > SQL > Demo Scheduled > Pilot/POC > Closed-Won.
• Establish and monitor Marketing-to-Sales Service Level Agreements (SLAs) to guarantee rapid speed-to-lead and timely follow-ups.
• Build a bi-directional feedback loop with the sales team to analyze disqualification reasons and refine outbound targeting and ad audiences.
• Equip sales reps with pitch decks, competitive battlecards, customer testimonials, and objection-handling guides.

Required Qualifications Skills

• 3-6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing (HR tech, recruitment tech, or AI SaaS experience is a strong advantage).
• Proven Track Record in B2B Demand Gen: Demonstrable experience running paid media (LinkedIn, Google Ads), cold outbound campaigns, and email marketing that generated measurable sales pipeline.
• Sharp Creative Copywriting Skills: Strong ability to write persuasive ad copy, cold emails, video scripts, and long-form thought leadership that resonates with HR and Talent Acquisition executives.
• CRM Funnel Expertise: Hands-on experience configuring CRM workflows, lead lifecycle stages, scoring models, and attribution tracking.
• Analytical Mindset: Comfortable analyzing funnel metrics, CAC, LTV, conversion velocity, and attribution data to make informed budget decisions.
• Cross-Functional Leadership: Exceptional communication skills with a proven track record of coordinating between technical engineers, sales reps, and executive leaders.