Product Marketing Manager

TAAS Partners; Bengaluru; On-site; INR 3,000,000 - 5,400,000; Full time

Benefits offered by this job

Health insurance

Job summary

TAAS Partners is seeking a seasoned B2B go-to-market leader with deep experience in product marketing and demand generation for an AI-driven solution. You will shape GTM strategy with founders and sales, running end-to-end launches and building enablement that actually gets used.

You will own the demand engine, collaborate closely with sales on pipeline targets, and explore growth opportunities across channels. A strong tech/product affinity and data-driven mindset are essential.

Qualifications

• 8+ years in B2B go-to-market with depth in product marketing and demand generation.
• Experience shipping pipeline-building launches in B2B SaaS.
• Comfort with AI/technical products and speaking to technical buyers.
• Data-driven with ownership of funnel metrics and budgets.

Responsibilities

• Own positioning, messaging, and narrative for AI product capabilities.
• Lead product launches end-to-end with product and sales teams.
• Build sales enablement: decks, battlecards, case studies, competitive intel.
• Own demand engine across channels (content, paid, email, events, ABM).
• Partner with sales on pipeline targets and funnel health; track CAC/ROI.
• Collaborate with growth, partnerships, and GTM to expand channels.

Skills

Product Marketing

Demand Generation

Go-To-Market Strategy

Sales Enablement

Partnerships

Cross-functional Leadership

Education

Tier 1 education pedigree

Job description

Client - One of the fastest growing AI Solutions setup, Revenue north of $25Mn

About the Role

We're looking for a well-rounded B2B marketer who has spent their career across the full go-to market motion — not just one corner of it. You'll own how we position the product, how we build pipeline, and how we grow. The ideal person has real depth in product marketing and demand generation, but has also lived closer to revenue: growth, partnerships, sales collaboration, the works.

This isn't a "run the content calendar" role. You'll be shaping the GTM strategy alongside the founders and the sales team, and you'll be measured on pipeline and revenue, not vanity metrics.

What You'll Do

Product Marketing

• Own positioning, messaging, and narrative — translate technical voice-AI capabilities into sharp, buyer-facing value
• Lead product and feature launches end to end, working across product and sales
• Build sales enablement that actually gets used: decks, battlecards, case studies, competitive intelligence
• Develop deep understanding of our buyers, personas, and the competitive landscape

Demand Generation

• Own the demand engine across channels — content, paid, email, events, ABM — to build qualified pipeline
• Partner with sales on pipeline targets and funnel health (MQL -> SQL -> revenue)
• Run experiments, track CAC and ROI, and double down on what works
• Own the marketing stack, attribution, and reporting

Growth & GTM (the "not only marketing" part)

• Operate across the whole GTM motion, comfortable owning outcomes that sit close to revenue
• Explore growth loops, partnerships, and co-marketing opportunities that open new channels
• Work shoulder-to-shoulder with sales, product, and founders on GTM strategy

What We're Looking For

• ~8 years in B2B go-to-market, with genuine depth in product marketing and demand generation
• A well-rounded operator who has worn multiple GTM hats — PMM, demand gen, growth, partnerships — rather than being siloed in one function
• A track record of building pipeline and shipping launches in B2B SaaS
• Comfort with technical or AI products — you can get up to speed on voice AI and speak credibly to a technical buyer
• Data-driven and comfortable owning funnel metrics and budgets
• A builder's mentality — thrives in ambiguity, happy to be hands-on
• Good to have; Tier 1 education pedigree, the likes of IIT, ISB, IIM, BITS, etc

Bonus Points

• Experience at an early-stage or high-growth startup, ideally building a marketing function from the ground up
• Background in AI, developer, infrastructure, or technical SaaS categories
• Exposure to growth partnerships, BD, or channel work