Growth Marketing – Executive

ANGLER Technologies India Pvt Ltd; Coimbatore District; On-site; INR 400,000 - 800,000; Full time

Job summary

ANGLER Technologies India Pvt Ltd in Coimbatore seeks a Growth Marketing Executive with hands-on IT product/service marketing experience. You will drive lead generation, digital campaigns, and growth strategies to acquire and engage customers, aiming to boost revenue.

Responsibilities include multi-channel campaigns, AI-powered lead gen, email marketing, and CRM-led outreach. The role requires 1–3 years in growth/digital marketing within IT/software, strong communication, data-driven insights,

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 1-3 years of experience in growth marketing, digital marketing, lead generation, or sales development within IT/software.
• Hands-on experience with AI-powered lead generation and automation tools.
• Strong understanding of B2B marketing, email marketing, CRM, and multi-channel campaign management.
• Excellent written and verbal communication skills.
• Analytical mindset with ability to interpret data and optimize campaigns.
• Self-motivated, proactive, and collaborative in a fast-paced environment.
• Creative problem-solving with focus on innovation and growth.

Responsibilities

• Develop and execute multi-channel growth marketing campaigns to attract, engage, and convert potential customers for IT products and services.
• Identify high-potential leads and prospects using AI-based tools.
• Conduct market research to define target audiences, buyer personas, and decision-makers.
• Manage outreach campaigns through email, LinkedIn, and other digital platforms to drive pipeline growth.
• Conduct outbound cold calls to potential clients across target industries, introducing IT products and services.
• Generate interest, qualify prospects, and schedule appointments or demos for the sales team.
• Understand client requirements and business objectives to position offerings effectively.
• Manage follow-ups through calls and emails to maintain engagement with prospects.
• Collaborate with sales teams to ensure seamless handoff of qualified leads and optimize conversion.
• Perform regular reviews and brainstorm sessions to improve campaigns.

Skills

Growth marketing

B2B marketing

Email marketing

CRM

AI lead generation

Multi-channel campaigns

Communication skills

Analytical mindset

Independence

Creative problem-solving

Education

Bachelor's degree in Marketing

Tools

CRM software

AI lead gen tools

Job description

We are seeking a Growth Marketing Executive with a strong background in IT product/service marketing and hands-on experience in AI-powered lead generation, digital campaigns, and growth strategies.

The ideal candidate will drive customer acquisition, engagement, and revenue growth through data-driven marketing initiatives, multi-channel outreach, and automation.

Growth & Lead Generation

• Develop and execute multi-channel growth marketing campaigns to attract, engage, and convert potential customers for IT products and services.
• Identify high-potential leads and prospects using AI-based tools.
• Conduct market research to define target audiences, buyer personas, and decision-makers.
• Manage outreach campaigns through email, LinkedIn, and other digital platforms to drive pipeline growth.
• Conduct outbound cold calls to potential clients across target industries, introducing our IT products and services.
• Generate interest, qualify prospects, and schedule appointments or demos for the sales team.
• Understand client requirements, pain points, and business objectives to position company offerings effectively.
• Manage follow-ups through calls and emails to maintain consistent engagement with prospects.
• Collaborate with sales teams to ensure seamless handoff of qualified leads and optimize conversion strategies.

Digital Marketing & Automation

• Build and manage email marketing workflows, automated sequences, and drip campaigns to nurture leads through the sales funnel.
• Leverage analytics to measure campaign performance, interpret data, and provide actionable insights to improve ROI.
• Stay updated with the latest growth marketing trends, AI-driven tools, and B2B lead generation best practices.
• Maintain an organized and clean database of leads, ensuring data accuracy and integrity.

Collaboration & Strategy

• Work closely with sales and marketing teams to refine messaging, segmentation, and content strategies.
• Contribute to growth experiments and A/B tests to identify scalable marketing tactics.
• Participate in regular performance reviews and brainstorming sessions to drive continuous improvement in campaigns and outreach strategies.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in growth marketing, digital marketing, lead generation, or sales development within the IT/software industry.
• Hands-on experience with AI-powered lead generation and automation tools.
• Strong understanding of B2B marketing, email marketing, CRM, and multi-channel campaign management.
• Excellent written and verbal communication skills.
• Analytical mind-set with the ability to interpret data, optimize campaigns, and drive measurable growth.
• Self-motivated, proactive, and comfortable working independently as well as collaboratively in a fast-paced environment.
• Creative problem-solving skills with a focus on innovation and growth.