AI Product Marketing Manager (Growth & GTM)

Vriti; Jaipur; Presencial; INR 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Go-to-market foundation

Autonomy

Competitive compensation

Fast-paced environment

Descripción de la vacante

Vriti in Jaipur seeks a data-driven Product Marketing Lead focused on B2B SaaS. You will shape demand generation, craft messaging with product and engineering teams, manage multi-channel campaigns, and enable sales with playbooks, content, and CRM workflows.

The role demands strong copywriting, analytics, and cross-functional leadership to drive pipeline and growth. Join a fast-paced, meritocratic environment that rewards ownership and collaboration with leadership exposure and competitive

Formación

• 3–6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing.
• Proven track record running paid media, outbound campaigns, and email marketing that generated pipeline.
• Strong ability to write persuasive ad copy, emails, and thought leadership.
• Hands-on experience configuring CRM workflows, lifecycle stages, scoring, and attribution.
• Analytical mindset with funnel metrics, CAC, LTV, and attribution data.

Responsabilidades

• Partner with Product and Engineering to translate roadmap into messaging and collateral.
• Collaborate with sales and executives to define ICPs, ACVs, and market expansion.
• Define MQL/SQL criteria and nurture workflows across the funnel.
• Manage SLAs between Marketing and Sales and optimize lead handoffs.

Conocimientos

B2B SaaS Marketing

Demand Generation

Growth Marketing

Copywriting

CRM & Attribution

Analytics

Cross-functional Leadership

Descripción del empleo

1. Product Positioning & Cross-Functional Alignment

• Partner closely with the Product and Engineering teams to gain deep visibility into the product roadmap, features, and technical differentiators (candidate matching algorithms, automated scoring, workflow integrations).
• Translate technical capabilities into clear, compelling B2B messaging, sales collateral, customer-facing one-pagers, and feature release announcements.
• Collaborate with executive management to define target Ideal Customer Profiles (ICPs), target ACVs, and market expansion roadmaps.
• Establish weekly/monthly performance reporting cadences with leadership covering pipeline health, CAC, CPL, and attribution.

2. Multi-Pronged Demand Generation & Performance Marketing

• Architect and execute multi-channel demand generation campaigns across paid channels (LinkedIn Ads, Google Search/Intent, Meta B2B) and outbound sequences (cold email, ABM).
• Plan, write, and oversee high-converting marketing assets: video scripts/walkthroughs, static ad creatives, landing pages, and educational recruitment whitepapers/case studies.
• Manage paid media budgets efficiently, running continuous A/B tests on hooks, copy, audience segments, and landing page conversions to lower CPL and CAC.

3. Lead Qualification, Nurturing & Lifecycle Marketing

• Define and maintain clear criteria for MQLs, SQLs, and target account tiers based on firmographic fit and behavioral intent.
• Build and optimize automated lifecycle nurturing email workflows for leads who engage with content or demos, guiding them systematically down the funnel.
• Monitor lead health, churn risk, and conversion velocity across each stage of the funnel.

4. Sales Enablement & Revenue Handoff

• Map and govern the end-to-end lead journey in the CRM: Lead -> MQL -> SQL -> Demo Scheduled -> Pilot/POC -> Closed-Won.
• Establish and monitor Marketing-to-Sales Service Level Agreements (SLAs) to guarantee rapid speed-to-lead and timely follow-ups.
• Build a bi-directional feedback loop with the sales team to analyze disqualification reasons and refine outbound targeting and ad audiences.
• Equip sales reps with pitch decks, competitive battlecards, customer testimonials, and objection-handling guides.

Required Qualifications & Skills

• 3–6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing (HR tech, recruitment tech, or AI SaaS experience is a strong advantage).
• Proven Track Record in B2B Demand Gen: Demonstrable experience running paid media (LinkedIn, Google Ads), cold outbound campaigns, and email marketing that generated measurable sales pipeline.
• Sharp Creative & Copywriting Skills: Strong ability to write persuasive ad copy, cold emails, video scripts, and long-form thought leadership that resonates with HR and Talent Acquisition executives.
• CRM & Funnel Expertise: Hands‑on experience configuring CRM workflows, lead lifecycle stages, scoring models, and attribution tracking.
• Analytical Mindset: Comfortable analyzing funnel metrics, CAC, LTV, conversion velocity, and attribution data to make informed budget decisions.
• Cross-Functional Leadership: Exceptional communication skills with a proven track record of coordinating between technical engineers, sales reps, and executive leaders.

What We Offer

• Opportunity to shape the go-to-market foundation of a high-growth AI platform.
• High autonomy, ownership, and direct exposure to leadership and engineering.
• Competitive compensation package and performance incentives.
• Fast-paced, collaborative, and meritocratic work environment