Product Marketing Manager (Growth & GTM)

Marktine; Jaipur; On-site; INR 1,200,000 - 1,700,000; Full time

Job summary

Marktine is seeking a Product Marketing Manager (Growth & GTM) to own the end-to-end go-to-market engine for a B2B SaaS platform. You will translate complex AI capabilities into compelling ICP-driven value propositions, drive multi-channel acquisition (paid ads, cold outbound, content, video), build automated lead nurturing, and align marketing with sales to accelerate pipeline and revenue growth.

You will collaborate with Product and Engineering to understand the roadmap and technical

Qualifications

• 3–6 years of experience in B2B SaaS product marketing, demand gen, or growth marketing.
• Proven track record running paid media, cold outbound, and email marketing generating pipeline.
• Strong copywriting and creative skills for ads, emails, and long-form content.
• Hands-on with CRM workflows, lead lifecycle stages, scoring, and attribution tracking.
• Analytical mindset with ability to analyze funnel metrics and budget impact.
• Cross-functional leadership coordinating between product, engineering, sales, and leadership.

Responsibilities

• Develop positioning that translates AI capabilities into compelling GTM messaging and collateral.
• Plan and execute multi-channel campaigns (paid, outbound, content) to drive qualified pipeline.
• Create assets: ad copy, video scripts, landing pages, whitepapers and case studies.
• Design nurturing workflows and define MQL/SQL criteria, SLAs with sales.
• Monitor funnel health, CAC, CPL, attribution; provide feedback to optimize targeting.

Skills

B2B SaaS

Demand Gen

Copywriting

CRM Workflows

Analytics

Cross-functional Leadership

Tools

LinkedIn Ads

Google Ads

Email Marketing

CRM Platforms

Job description

1. Product Positioning & Cross-Functional Alignment

Partner closely with the Product and Engineering teams to gain deep visibility into the product roadmap, features, and technical differentiators (candidate matching algorithms, automated scoring, workflow integrations).

Translate technical capabilities into clear, compelling B2B messaging, sales collateral, customer-facing one-pagers, and feature release announcements.

Collaborate with executive management to define target Ideal Customer Profiles (ICPs), target ACVs, and market expansion roadmaps.

Establish weekly/monthly performance reporting cadences with leadership covering pipeline health, CAC, CPL, and attribution.

2. Multi-Pronged Demand Generation & Performance Marketing

Architect and execute multi-channel demand generation campaigns across paid channels (LinkedIn Ads, Google Search/Intent, Meta B2B) and outbound sequences (cold email, ABM).

Plan, write, and oversee high-converting marketing assets: video scripts/walkthroughs, static ad creatives, landing pages, and educational recruitment whitepapers/case studies.

Manage paid media budgets efficiently, running continuous A/B tests on hooks, copy, audience segments, and landing page conversions to lower CPL and CAC.

Define and maintain clear criteria for MQLs, SQLs, and target account tiers based on firmographic fit and behavioral intent.

Build and optimize automated lifecycle nurturing email workflows for leads who engage with content or demos, guiding them systematically down the funnel.

Monitor lead health, churn risk, and conversion velocity across each stage of the funnel.

Map and govern the end-to-end lead journey in the CRM: Lead -> MQL -> SQL -> Demo Scheduled -> Pilot/POC -> Closed-Won.

Establish and monitor Marketing-to-Sales Service Level Agreements (SLAs) to guarantee rapid speed-to-lead and timely follow-ups.

Build a bi-directional feedback loop with the sales team to analyze disqualification reasons and refine outbound targeting and ad audiences.

Equip sales reps with pitch decks, competitive battlecards, customer testimonials, and objection-handling guides.

Required Qualifications & Skills

3–6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing (HR tech, recruitment tech, or AI SaaS experience is a strong advantage).

Proven Track Record in B2B Demand Gen: Demonstrable experience running paid media (LinkedIn, Google Ads), cold outbound campaigns, and email marketing that generated measurable sales pipeline.

Sharp Creative & Copywriting Skills: Strong ability to write persuasive ad copy, cold emails, video scripts, and long-form thought leadership that resonates with HR and Talent Acquisition executives.

CRM & Funnel Expertise: Hands-on experience configuring CRM workflows, lead lifecycle stages, scoring models, and attribution tracking.

Analytical Mindset: Comfortable analyzing funnel metrics, CAC, LTV, conversion velocity, and attribution data to make informed budget decisions.

Cross-Functional Leadership: Exceptional communication skills with a proven track record of coordinating between technical engineers, sales reps, and executive leaders.

What We Offer

Opportunity to shape the go-to-market foundation of a high-growth AI platform.

High autonomy, ownership, and direct exposure to leadership and engineering.

Competitive compensation package and performance incentives.

Fast-paced, collaborative, and meritocratic work environment

Job Highlights

We are looking for an entrepreneurial, data-driven Product Marketing Manager (Growth & GTM) to own our end-to-end go-to-market engine. In this role, you will sit at the intersection of Product, Engineering, Sales, and Leadership. You will be responsible for translating complex AI capabilities into high-converting customer value propositions, executing multi-channel acquisition campaigns (paid ads, cold outbound, content, video), building automated lead nurturing sequences, and tightly aligning marketing with sales to drive qualified pipeline and revenue growth.