Product Marketing Manager

Giift; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Giift is seeking a Product Marketing Manager to define product positioning, go-to-market execution, and adoption in a fast-moving SaaS environment. You will collaborate with product, sales, and marketing to translate customer and market insights into effective strategies and materials that drive revenue.

The role emphasizes data-driven decision-making, cross-functional teamwork, and hands-on execution to support product launches and growth across the lifecycle.

Qualifications

• Experience in product marketing, marketing, or product management in SaaS/B2B tech.
• Ability to translate customer insights into clear positioning and messaging.

Responsibilities

• Engage with customers to gather insights and translate needs into messaging inputs.
• Define go-to-market strategies and support launches and feature rollouts.
• Build sales playbooks and enablement materials and align messaging across campaigns.

Skills

Product marketing

Go-to-market

Messaging

Analytics

Cross-functional collaboration

Sales enablement

Tools

Analytics tools

CRM tools

Job description

We’re looking for a Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. This role sits at the intersection of product, sales, and marketing, with a clear focus on translating customer and market insights into effective go-to-market execution.

You’ll work closely with cross-functional partners to shape messaging, enable sales teams, and support revenue growth across the product lifecycle. This is an execution-heavy role suited for someone who is comfortable working with data, customers, and internal stakeholders in a fast-moving SaaS environment.

What You’ll Do

• Engage with customers and prospects to gather qualitative and quantitative insights.
• Translate customer needs and feedback into clear positioning and messaging inputs.
• Analyze the competitive landscape to identify gaps, opportunities, and differentiation.

Go-to-Market & Positioning

• Define and execute go-to-market strategies aligned with business priorities.
• Shape product positioning and narratives that support adoption and growth.
• Partner with product and marketing teams to support product launches and feature rollouts.
• Build sales playbooks, enablement materials, and core marketing assets.
• Partner with sales teams to refine messaging, positioning, and outreach approaches.
• Support sales teams with clear, usable materials that improve effectiveness in-market.

Demand & Growth Support

• Collaborate with marketing teams on demand generation and growth initiatives.
• Support optimization of conversion funnels and lead acquisition efforts.
• Ensure messaging consistency across campaigns and channels.

Measurement & Optimization

• Use analytics tools to measure the impact of marketing and GTM initiatives.
• Monitor performance and identify areas to improve effectiveness and efficiency.
• Apply insights to refine strategies and execution over time.

What We’re Looking For

• Experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology.
• knowledge and application of AI tools is a must have
• Experience supporting products across their lifecycle, from launch through adoption and growth.
• Comfort working with data and analytics to inform decisions and strategy.
• Ability to translate insights into clear messaging and actionable plans.
• Strong written and verbal communication skills.
• Ability to work closely with cross-functional teams in a fast-paced environment.
• Experience in rewards, incentives, loyalty, and fintech will be a big plus.

Nice to Have

• Experience working with or marketing to the US market.
• Hands-on experience with analytics, advertising, or CRM tools.

What Makes You a Strong Fit

• You’re curious about customers and markets and actively seek out insights.
• You’re comfortable balancing strategy with hands-on execution.
• You communicate clearly and can align diverse stakeholders around a shared narrative.
• You’re organized, adaptable, and able to move work forward in ambiguous situations.

Why This Role Matters

This role helps ensure our products are clearly understood, effectively positioned, and supported in the market. By connecting customer insight, product strategy, and sales execution, you’ll directly influence adoption, revenue growth, and how our products show up for customers.

Why Join Us

• Work closely with product, sales, and marketing leaders.
• Build skills across positioning, enablement, and growth.
• Operate in a collaborative, execution-focused environment.
• Contribute to products used by businesses globally.