Product Marketing Manager

Meraki-Labs; Bengaluru; Hybrid; INR 1,800,000 - 3,200,000; Full time

Job summary

NuPlay AI, a leading AI solutions company, is seeking a seasoned B2B marketer to own the full GTM motion—from product positioning to demand generation and revenue growth. The role blends PMM with growth-oriented responsibilities and close collaboration with sales and founders.

You’ll shape GTM strategy, run multi-channel campaigns, and build pipeline through partnerships and cross-functional alignment, contributing directly to revenue outcomes.

Qualifications

• 8 years in B2B go-to-market with depth in PMM and demand generation.
• Operator with multiple GTM roles (PMM, demand gen, growth, partnerships).
• Proven pipeline and launches in B2B SaaS.

Responsibilities

• Own product marketing, messaging, and buyer value.
• Lead end-to-end product launches with product and sales.
• Develop sales enablement: decks, case studies, competitive intel.
• Drive demand generation across digital channels and partnerships.
• Collaborate across GTM,.sales, and founders on strategy.

Skills

Product marketing

Demand generation

Go-to-market strategy

Growth initiatives

Partnerships

Job description

About Us

At NuPlay AI ( _ formerly Nurix AI _) , we envision a world powered by super-intelligent AI agents that transform how businesses engage with customers. Our cutting-edge AI agents do more than just solve problems, they create opportunities. From suggesting next purchases to boosting revenue while maintaining customer satisfaction, to analyzing vast datasets for actionable insights, our technologies shape your business and product strategies. By resolving queries with precision and delivering highly personalized interactions, we redefine the customer experience and drive measurable impact.

NuPlay.ai is at the forefront of AI innovation, developing cutting-edge AI and LLM solutions to enhance productivity and automation. Backed by $27.5M in funding, we are building next-gen AI-driven applications that redefine human-machine collaboration.

We are pioneering the AI revolution as India’s first scaled AI services company. We deliver cutting-edge AI and LLM solutions tailored for the dynamic needs of the modern world. Backed by robust funding we are a vibrant, young team set on redefining technological boundaries.

Join us in building the future, where every interaction is smarter, faster and more impactful.

About the Role

We’re looking for a well-rounded B2B marketer who has spent their career across the full go-to-market motion — not just one corner of it. You’ll own how we position the product, how we build pipeline, and how we grow. The ideal person has real depth in product marketing and demand generation , but has also lived closer to revenue: growth, partnerships, sales collaboration, the works.

This isn’t a “run the content calendar” role. You’ll be shaping the GTM strategy alongside the founders and the sales team, and you’ll be measured on pipeline and revenue, not vanity metrics.

What You’ll Do

Product Marketing

• Own positioning, messaging, and narrative — translate technical voice-AI capabilities into sharp, buyer-facing value
• Lead product and feature launches end to end, working across product and sales
• Build sales enablement that actually gets used: decks, battlecards, case studies, competitive intelligence
• Develop deep understanding of our buyers, personas, and the competitive landscape

Demand Generation - Digital Channels

• Own the demand engine across channels paid channels to build qualified pipeline
• Partner with sales on pipeline targets and funnel health (MQL → SQL → revenue)
• Run experiments, track CAC and ROI, and double down on what works
• Own the marketing stack, attribution, and reporting

Growth & GTM (the “not only marketing” part)

• Operate across the whole GTM motion, comfortable owning outcomes that sit close to revenue
• Explore growth loops, partnerships, and co-marketing opportunities that open new channels
• Work shoulder‑to‑shoulder with sales, product, and founders on GTM strategy

What We’re Looking For

• 8 years in B2B go-to-market, with genuine depth in product marketing and demand generation
• A well-rounded operator who has worn multiple GTM hats — PMM, demand gen, growth, partnerships — rather than being siloed in one function
• A track record of building pipeline and shipping launches in B2B SaaS