SaaS Product Marketing Manager

Vriti; Jaipur; On-site; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Competitive compensation

Direct exposure to leadership

Meritocratic environment

Fast-paced collaboration

Job summary

Vriti in Jaipur, India, seeks a seasoned Product Marketing Manager to shape positioning, messaging, and GTM for its HR-tech AI SaaS offerings. You will partner with Product and Engineering to translate capabilities into compelling B2B content and drive pipeline across multiple channels.

You will lead multi-channel demand generation, craft high-conversion assets, manage budgets, run A/B tests, and build lifecycle nurturing. Collaboration with leadership and sales is essential for success.

Qualifications

• 3-6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing.
• Proven track record in B2B Demand Gen with paid media, outbound campaigns and email marketing.
• Strong copywriting skills for ads, emails, scripts and long-form content.
• CRM & funnel expertise with lifecycle tracking and attribution.
• Analytical mindset for funnel metrics, CAC, LTV and velocity.
• Excellent cross-functional coordination between product, engineering, sales and leadership.

Responsibilities

• Define product positioning and cross-functional alignment with product and engineering teams.
• Architect and execute multi-channel demand generation campaigns and assets across LinkedIn, Google, Meta and ABM.
• Define MQLs/SQLs and build automated lifecycle nurturing campaigns.
• Map lead journeys in CRM and set SLAs for Marketing-to-Sales handoffs; provide sales with enablement materials.

Skills

B2B SaaS

Demand Gen

Copywriting

CRM & Funnel

Analytics

Cross-Functional Leadership

Job description

Key Responsibilities

1. Product Positioning & Cross-Functional Alignment

• Partner closely with the Product and Engineering teams to gain deep visibility into the product roadmap, features, and technical differentiators (candidate matching algorithms, automated scoring, workflow integrations).
  

• Translate technical capabilities into clear, compelling B2B messaging, sales collateral, customer-facing one-pagers, and feature release announcements.
  

• Collaborate with executive management to define target Ideal Customer Profiles (ICPs), target ACVs, and market expansion roadmaps.
  

• Establish weekly/monthly performance reporting cadences with leadership covering pipeline health, CAC, CPL, and attribution.
  

2. Multi-Pronged Demand Generation & Performance Marketing

• Architect and execute multi-channel demand generation campaigns across paid channels (LinkedIn Ads, Google Search/Intent, Meta B2B) and outbound sequences (cold email, ABM).
  

• Plan, write, and oversee high-converting marketing assets: video scripts/walkthroughs, static ad creatives, landing pages, and educational recruitment whitepapers/case studies.
  

• Manage paid media budgets efficiently, running continuous A/B tests on hooks, copy, audience segments, and landing page conversions to lower CPL and CAC.
  

3. Lead Qualification, Nurturing & Lifecycle Marketing

• Define and maintain clear criteria for MQLs, SQLs, and target account tiers based on firmographic fit and behavioral intent.
  

• Build and optimize automated lifecycle nurturing email workflows for leads who engage with content or demos, guiding them systematically down the funnel.
  

• Monitor lead health, churn risk, and conversion velocity across each stage of the funnel.
  

4. Sales Enablement & Revenue Handoff

• Map and govern the end-to-end lead journey in the CRM: Lead -> MQL -> SQL -> Demo Scheduled -> Pilot/POC -> Closed-Won.
  

• Establish and monitor Marketing-to-Sales Service Level Agreements (SLAs) to guarantee rapid speed-to-lead and timely follow-ups.
  

• Build a bi-directional feedback loop with the sales team to analyze disqualification reasons and refine outbound targeting and ad audiences.
  

• Equip sales reps with pitch decks, competitive battlecards, customer testimonials, and objection-handling guides.
  

Required Qualifications & Skills

• 3-6 years of experience in B2B SaaS Product Marketing, Demand Generation, or Growth Marketing (HR tech, recruitment tech, or AI SaaS experience is a strong advantage).
  

• Proven Track Record in B2B Demand Gen: Demonstrable experience running paid media (LinkedIn, Google Ads), cold outbound campaigns, and email marketing that generated measurable sales pipeline.
  

• Sharp Creative & Copywriting Skills: Strong ability to write persuasive ad copy, cold emails, video scripts, and long-form thought leadership that resonates with HR and Talent Acquisition executives.
  

• CRM & Funnel Expertise: Hands-on experience configuring CRM workflows, lead lifecycle stages, scoring models, and attribution tracking.
  

• Analytical Mindset: Comfortable analyzing funnel metrics, CAC, LTV, conversion velocity, and attribution data to make informed budget decisions.
  

• Cross-Functional Leadership: Exceptional communication skills with a proven track record of coordinating between technical engineers, sales reps, and executive leaders.
  

What We Offer

• Opportunity to shape the go-to-market foundation of a high-growth AI platform.
  

• High autonomy, ownership, and direct exposure to leadership and engineering.
  

• Competitive compensation package and performance incentives.
  

• Fast-paced, collaborative, and meritocratic work environment