Multi-Site Marketing Lead – Brand, Events & Growth

Connexus Recruit; Dublin; On-site; EUR 65,000 - 90,000; Full time

Job summary

Connexus Recruit is supporting a growing healthcare services provider by appointing a Marketing Manager. The role covers brand, content, local marketing, events and customer acquisition, with regular travel to locations nationwide.

The successful candidate will lead a high‑performing team, collaborate with commercial and operational colleagues and deliver campaigns that drive customer acquisition, engagement and revenue growth across Ireland.

Qualifications

• 5+ years' experience in a Marketing Manager, Senior Marketing Executive or similar position.
• Broad marketing experience spanning brand, content, offline campaigns and local marketing.
• Experience working within a multi-site, retail, consumer services or similarly distributed business.
• Experience managing consumer-facing events, activations, open days or community initiatives.
• A commercial mindset and an understanding of how marketing contributes to customer acquisition, footfall, conversion and revenue.
• Strong copywriting and creative briefing skills.
• Confidence managing internal teams and external agencies
• Experience using AI tools as part of marketing planning, content or analysis.
• Strong project management skills with the ability to manage multiple campaigns and priorities.
• Good working knowledge of digital analytics, social media platforms and marketing reporting tools.
• Strong stakeholder management skills and the ability to work effectively with both central and local teams.
• A full driving licence and willingness to travel regularly within Ireland.

Responsibilities

• Developing and delivering marketing activity across brand, content, local activation, offline channels and events.
• Maintaining brand guidelines, templates, messaging and standards.
• Leading content planning across social media, email, website and customer communications.
• Managing editorial calendars, creative briefs and content production.
• Using AI tools and workflows to support content creation, campaign development and marketing analysis.
• Planning and delivering offline campaigns across print, local media, direct marketing and location-based materials.
• Managing the production of marketing collateral, signage and promotional materials.
• Developing local marketing plans tailored to individual locations and markets.
• Working closely with local operational teams to identify opportunities to increase awareness, enquiries, visits and conversion.
• Developing community partnerships, sponsorships and local brand initiatives.
• Supporting the launch and growth of new locations.
• Planning and delivering customer events, open days, community initiatives and other brand activations.
• Managing event budgets, delivery and post-event performance reporting.
• Defining and tracking marketing KPIs.
• Analysing campaign performance and turning data into practical recommendations.
• Managing marketing budgets with a strong focus on return on investment.
• Ensuring marketing activity is aligned with wider commercial and revenue objectives.

Skills

Brand management

Content planning

Multi-site marketing

AI-assisted marketing

Campaign management

Project management

Digital analytics

Stakeholder management

Copywriting

Driving licence

Job description

Connexus Recruit is supporting a growing healthcare services provider by appointing a Marketing Manager. The role covers brand, content, local marketing, events and customer acquisition, with regular travel to locations nationwide.

The successful candidate will lead a high‑performing team, collaborate with commercial and operational colleagues and deliver campaigns that drive customer acquisition, engagement and revenue growth across Ireland.