Marketing Manager

Connexus Recruit; Dublin; On-site; EUR 65,000 - 90,000; Full time

Job summary

Connexus Recruit is supporting a growing healthcare services provider by appointing a Marketing Manager. The role covers brand, content, local marketing, events and customer acquisition, with regular travel to locations nationwide.

The successful candidate will lead a high‑performing team, collaborate with commercial and operational colleagues and deliver campaigns that drive customer acquisition, engagement and revenue growth across Ireland.

Qualifications

• 5+ years' experience in a Marketing Manager, Senior Marketing Executive or similar position.
• Broad marketing experience spanning brand, content, offline campaigns and local marketing.
• Experience working within a multi-site, retail, consumer services or similarly distributed business.
• Experience managing consumer-facing events, activations, open days or community initiatives.
• A commercial mindset and an understanding of how marketing contributes to customer acquisition, footfall, conversion and revenue.
• Strong copywriting and creative briefing skills.
• Confidence managing internal teams and external agencies
• Experience using AI tools as part of marketing planning, content or analysis.
• Strong project management skills with the ability to manage multiple campaigns and priorities.
• Good working knowledge of digital analytics, social media platforms and marketing reporting tools.
• Strong stakeholder management skills and the ability to work effectively with both central and local teams.
• A full driving licence and willingness to travel regularly within Ireland.

Responsibilities

• Developing and delivering marketing activity across brand, content, local activation, offline channels and events.
• Maintaining brand guidelines, templates, messaging and standards.
• Leading content planning across social media, email, website and customer communications.
• Managing editorial calendars, creative briefs and content production.
• Using AI tools and workflows to support content creation, campaign development and marketing analysis.
• Planning and delivering offline campaigns across print, local media, direct marketing and location-based materials.
• Managing the production of marketing collateral, signage and promotional materials.
• Developing local marketing plans tailored to individual locations and markets.
• Working closely with local operational teams to identify opportunities to increase awareness, enquiries, visits and conversion.
• Developing community partnerships, sponsorships and local brand initiatives.
• Supporting the launch and growth of new locations.
• Planning and delivering customer events, open days, community initiatives and other brand activations.
• Managing event budgets, delivery and post-event performance reporting.
• Defining and tracking marketing KPIs.
• Analysing campaign performance and turning data into practical recommendations.
• Managing marketing budgets with a strong focus on return on investment.
• Ensuring marketing activity is aligned with wider commercial and revenue objectives.

Skills

Brand management

Content planning

Multi-site marketing

AI-assisted marketing

Campaign management

Project management

Digital analytics

Stakeholder management

Copywriting

Driving licence

Job description

Connexus is supporting a growing multi-site healthcare services provider with the appointment of a Marketing Manager. This role covers brand, content, local marketing, events and customer acquisition, with regular travel to locations nationwide.

The role would suit an experienced marketer who enjoys combining strategic brand development with hands‑on campaign delivery and who is comfortable working across multiple locations and managing a team.

About the opportunity

The organisation is an established consumer-facing business with a growing network of locations and ambitious plans for continued expansion.

Marketing plays a central role in supporting that growth, from building brand awareness and acquiring new customers to strengthening local market presence and improving engagement across the customer journey.

The Marketing Manager will take ownership of a high‑performing team and work closely with commercial and operational teams to deliver activity that supports measurable business growth.

The role

You will be responsible for developing and delivering marketing activity across brand, content, local activation, offline channels and events.

Key responsibilities will include:

• Managing and developing the brand across customer touchpoints, campaigns and locations.
• Maintaining clear brand guidelines, templates, messaging and standards.
• Leading content planning across social media, email, website and customer communications.
• Managing editorial calendars, creative briefs and content production.
• Using AI tools and workflows to support content creation, campaign development and marketing analysis.
• Planning and delivering offline campaigns across channels such as print, local media, direct marketing and location‑based materials.
• Managing the production of marketing collateral, signage and promotional materials.
• Developing local marketing plans tailored to individual locations and markets.
• Working closely with local operational teams to identify opportunities to increase awareness, enquiries, visits and conversion.
• Developing community partnerships, sponsorships and local brand initiatives.
• Supporting the launch and growth of new locations.
• Planning and delivering customer events, open days, community initiatives and other brand activations.
• Managing event budgets, delivery and post‑event performance reporting.
• Defining and tracking marketing KPIs.
• Analysing campaign performance and turning data into practical recommendations.
• Managing marketing budgets with a strong focus on return on investment.
• Ensuring marketing activity is aligned with wider commercial and revenue objectives.

The successful candidate will ideally have:

• 5+ years' experience in a Marketing Manager, Senior Marketing Executive or similar position.
• Broad marketing experience spanning brand, content, offline campaigns and local marketing.
• Experience working within a multi-site, retail, consumer services or similarly distributed business.
• Experience managing consumer-facing events, activations, open days or community initiatives.
• A commercial mindset and an understanding of how marketing contributes to customer acquisition, footfall, conversion and revenue.
• Strong copywriting and creative briefing skills.
• Confidence managing internal teams and external agencies
• Experience using AI tools as part of marketing planning, content or analysis.
• Strong project management skills with the ability to manage multiple campaigns and priorities.
• Good working knowledge of digital analytics, social media platforms and marketing reporting tools.
• Strong stakeholder management skills and the ability to work effectively with both central and local teams.
• A full driving licence and willingness to travel regularly within Ireland.

Experience in any of the following would be beneficial but is not essential:

• A regulated or compliance‑led healthcare environment.
• CRM and customer lifecycle marketing.
• New site, branch, store or location launches.
• Multi-location customer acquisition campaigns.
• A third-level qualification in Marketing, Business or a related discipline.

Why consider this opportunity?

• Join an organisation at an important stage of growth.
• Work across brand, content, local marketing, events and commercial campaigns.
• Have a direct impact on customer acquisition and business performance.
• Partner closely with senior commercial and operational stakeholders.
• Support the launch and growth of new locations.
• Work in an environment that values pace, ideas, initiative and measurable results.

Additional information

• Regular nationwide travel is required.
• A full driving licence is essential.
• Success will be measured against customer acquisition, engagement, visits, conversion and broader commercial growth.